This week's show is all about Australia and the marketing landscape there. We are joined by our friend, a veteran of digital marketing, Charles Dangibeaud to cover some of our favorite topics (but with an Aussie twist) - streaming, TikTok, mega platforms, Australia's equivalent of the Super Bowl for ads and more. We also get a taste for Aussie beer and the less-than-stellar Internet connections.

Hosted by Gosha Khuchua and Alex McNamara

Visit us on www.30minuteCMO.com or follow us on Instagram @30MinuteCMO

34 - AdTalk: Australia

Today's show is all about the agency pitch process. Having served time on both sides of the agency-brand equation, Alex and Gosha dissect the process step-by-step, discuss what's not working and offer their advice on how to do it right. If you're a brand that's in market for an agency, or an agency that's pitching for new business, this episode's for you!

Hosted by Gosha Khuchua and Alex McNamara.

Visit us on www.30MinuteCMO.com or follow us on Instagram @30MinuteCMO.

42 - The Agency Pitch Process

On this week's show, we talk about Ads We Have Thoughts About, including a couple of true gems from Balenciaga (again!) and the furniture rental startup Fernish.

We dive into the Facebook outage and the whistleblower scandal that's threatening to upend the company's business. 

And we finish with another rant about poorly written emails from brands - this time from YouTube TV.

Hosted by Gosha Khuchua and Alex McNamara.

Visit us at www.30minuteCMO.com or follow us on IG @30MinuteCMO

45 - AdTalk: Balenciaga x Simpsons, Facebook and more

Does the Atlantic divide really change creative advertising that much? Is research reviving or killing ads? How can you be the best agency partner? 

This week we continue our international series with Mark Rees-Weeden, Managing Partner of Grey London. With decades of leading some of the largest European, and global brands, Mark helps us unpack these questions (and shares his thoughts on some of the teased Super Bowl commercials).

Hosted by Gosha Khuchua and Alex McNamara

Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO

53 - In Defense of Creativity with Mark Rees-Weeden of Grey London

A decade ago, Mada Seghete and her MBA classmates came up with an idea for an MBA project. Fast forward to today, and this idea morphed into a business that is valued by investors at $4B. As one of the cofounders of Branch, the wildly successful mobile marketing and measurement platforms, Mada had a front row seat to the rapid rise of mobile marketing and with it the need to define and shape her company's culture, operating principles and pitch to the market.

In this episode, Mada shares Branch's story and how it traced the ascent of mobile and shares with us her thoughts on what it takes to manage a high growth business.

Hosted by Gosha Khuchua and Alex McNamara.

Visit us at www.30MinuteCMO.com or follow us on IG @30MinuteCMO

56 - Branch: from an MBA project to a unicorn with Mada Seghete

There are few markets that are as irrational and as driven by perception, branding, ego and ambition as the world of luxury watches. What makes people go crazy for certain Rolexes and Omegas? How do brands manage to differentiate themselves in a time when their products can often feel like relics of a bygone era? And what fuels the insane secondary market where some time pieces can fetch hundreds of thousands of dollars, simply because they are from a certain era?

To help us figure all of this out, we invited a long time friend and listener, and a luxury watch aficionado, Daniel Ross to our show. We hope that you enjoy this episode and our new format.

Please follow us on Instagram @30MinuteCMO and visit our website at www.30minuteCMO.com.

Hosted by Gosha Khuchua and Alex McNamara

57 - The Crazy World of Luxury Watch Brands

Silicon Valley Bank (SVB) has collapsed and gone into administration. Hundreds of startups find themselves thrown into a full blown crisis, with access to their own working capital in jeopardy. During this time, it's crucial for these brands to keep their customers front and center while they navigate this situation.

Alex McNamara and Gosha Khuchua offer a few tips for how to communicate with customers, as well as marketing platform partners and suppliers.

Follow us on Instagram @30MinuteCMO or visit our website at www.30minutecmo.com

58 - SVB crisis: tips for marketers

It's hard to underestimate the impact of the hit show Drive to Survive on the fortunes of Formula 1. It has been brought in millions of new fans, opened up the US to the sport and created new superstars out of drivers, team principals and owners alike.

On this episode, Gosha Khuchua and Alex McNamara invite an old friend of the show, Colin Landforce (see Episode 20) to share their views and experiences with the show and the sport.

Follow us on Instagram @30MinuteCMO and visit us at www.30minuteCMO.com

59 - F1 & Drive to Survive: a new formula for sports marketing

How are marketers harnessing the power of AI to move the boundaries of what's possible? What do we have to look forward to and is there anything to fear? And who is going to emerge as the champion of this new, brave era of marketing? We invited the CEO of Rembrand, Omar Tawakol, to share his thoughts on these topics and to give us a sneak peak into the work that his company, Rembrand, is doing to revolutionize the creator economy.

Hosted by Gosha Khuchua and Alex McNamara

Visit us at www.30MinuteCMO.com and follow us on IG @30MinuteCMO

60 - How is AI changing marketing with Omar Tawakol

Out of Home is undergoing a kind of a renaissance but is still seen as a small component of brands' marketing plans. What is the secret power of modern day OOH? How should marketers think about the medium? And is this the last channel that can truly reach most consumers with great advertising without being skipped or ignored?

We invited Craig Barber, SVP of Out of Home for Dentsu to discuss this topic.

Hosted by Gosha Khuchua and Alex McNamara.

For accompanying show notes and visuals, visit us at www.30MinuteCMO.com and follow us on Instagram @30MinuteCMO

61 - The secret power of Out of Home advertising

The last decade has seen growth marketing ascend to the top of many brands' marketing agenda. For many startups, growth marketing is the only kind of marketing they believe and invest in. And yet, this approach is incredibly short-sighted and ignores fundamental marketing truths.

On this episode, we discuss this fallacy and why brand or awareness marketing needs to reclaim the top spot.

Hosted by Gosha Khuchua and Alex McNamara.

Visit us: www.30minuteCMO.com or follow us on Instagram @30MinuteCMO

62 - The fallacy of growth marketing

Loyalty is an oft-neglected superhero of marketing, capable of driving consumers to make irrational economic decisions for the sake of freebies and perks.

On this show, we dissect our obsession with loyalty and talk about what differentiates successful programs from those that we tend to forget.

Hosted by Gosha Khuchua and Alex McNamara.

Visit us at www.30minuteCMO.com and follow us on IG @30MinuteCMO

63 - Loyalty: the secret marketing superhero

Marketers often worry that performance marketing and its focus on
short-term sales is overshadowing their brand-focused investments. At the core of this dilemma is confusion about how to properly set up brand the right brand measurement framework to evaluate the impact of activity in market.

On today's episode, Gosha and Alex parse through an HBR story that focuses on this issue and provide our commentary on how the authors' suggestions can be applied within marketing organizations.

Subscribe to 30 Minutes CMO on your favorite podcasting app and follow us on Instagram @30MinuteCMO

64 - Making Brand and Performance Work Together

What's going on with the job market in advertising, marketing and tech? Seemingly everyone has either been affected or knows people who have been laid off in the past couple of years. With so many people out in the market, it feels like landing a great gig is nearly impossible. But is this true? How should we be thinking about our CVs, our skills and our networks? When does it make sense to use LinkedIn and when is working with a good recruiter the right option? And speaking of recruiters, are they really all ghosting us?

On this episode, we pose these and other burning questions to Mandana Mellano, founder of Peony Recruitment, an LA firm specializing in the field of marketing. Mandana is a former agency exec who founded her firm to advise clients on the best strategies to identify talent and candidates on how to best market themselves in a competitive environment. She has a good feel for how companies are recalibrating their hiring methodologies in the age of AI, an uneven economy and multiple work models and what it takes for candidates to stand out from the pack.

Hosted by Gosha Khuchua and Alex McNamara

Follow us on IG @30MinuteCMO

65 - The Job Market Episode

This is a conversation with Rafi Dikranian, the co-founder of Sippy - a Dubai-based coffee tech company. We talk about innovation and opportunity in the Covid-19 era.

01 - Sippy's reinvention of the coffee supply chain in the Middle East

This is a conversation with Lori Shao, founder and CEO of Finli - an LA-based fintech startup with some serious community-centric values. I talk to Lori about how her company is helping save small community businesses during the pandemic through an initiative called #standupforsmallbusiness. We'll also hear about Finli's origin story as well as a Tai Chi master by the name of Coach Wang.

02 - How Finli is leading the SMB payments revolution

How do you tackle multiple crises at once? How do you find opportunities for growth? And how do we look silly (but not stupid) on TikTok? I talk about these and other topics with Steve Weiss, the CEO of MuteSix.

03 - Marketing During A Crisis with Steve Weiss of MuteSix

A conversation with Albert Smith Jr. of en masse Consulting about how equity is often the missing piece in corporate D&I efforts.

04 - Equity - The Missing Piece Of D&I with Albert Smith of en masse Consulting

Every business needs to be upping their customer experience game. We talk to Ty Givens of The Workforce Pro about how growing companies can put in the right foundation and systems to make their Customer Service a tool for growth rather than something customers will hate dealing with. Follow us on Instagram @30minuteCMO and find Ty on @TheWorkForcePro.

10 - How to Build a Kickass Customer Service Experience (Part 1)

How do you scale your Customer Service experience as you grow and not lose the white glove touch? This is the second part of our conversation with Ty Givens of The Workforce Pro. It will also feature top tips for setting up your business for success during the holidays, how to deal with Zendesk and how to be an e-commerce success. 

Follow us on Instagram @30MinuteCMO and find Ty on @TheWorkforcePro.

12 - How to Build a Kickass Customer Service Experience (Part 2)

Today's Ad Talk is all about the latest trends in media, marketing and e-commerce. We talk about Zoom and other platforms turning to digital events and discuss Amazon's domination of the holiday season with Prime Day. Also - Disney's pivot to streaming. Hosted by Gosha Khuchua and Alex McNamara. Connect with us on Instagram @30MinuteCMO.

13 - Ad Talk: Zoom turns to events, Prime Day hype and Disney banks on + and

On today's show, we talk about the Google anti-trust lawsuit, the modernization of WalMart stores and whether the new iPhones will help usher in the 5G era.

Hosted by Gosha Khuchua and Alex McNamara.

Follow us on Instagram @30MinuteCMO

15 - Ad Talk: Google lawsuit, WalMart store innovations and will iPhone 12 usher in 5G

2020 has been the great accelerator of e-commerce. What technologies are enabling this revolution? What does the future look like? And will this spell the death of physical retail? We sat down with Adam Levene, the founder and HERO, a revolutionary technology that is bridging the gap between traditional and digital retail, to get his thoughts on these topics.

Hosted by Gosha Khuchua and Alex McNamara.

Visit us: www.30minuteCMO.com
Follow us on Instagram: @30MinuteCMO

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