Content is king and delivery is queen. Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 in West Palm Beach discusses the importance of programming to attract and grow viewers, and ultimately revenue. 



Full Catalogue

Content is programming and delivery is the platform to make it available to audiences. Television programming or content determines the composition and size of an audience. In this episode, Bernadette O’Grady, Director of Programming and Media Convergence WPTV NBC Channel 5 in West Palm Beach discusses the importance of programming to attract and grow viewers, and ultimately revenue. 

Bernadette O’Grady WPTV on Programming Content is King and Delivery is Queen Episode 2

Is programmatic or automated buying and selling the future of media advertising?  In this episode, Lloyd Bucher, Vice President and General Manager WPTV NBC Channel 5 West Palm Beach discusses the future of negotiating media inventory specifically television, called programmatic buying and selling. 

Lloyd Bucher General Manager WPTV Is programmatic more effective in targeting audiences Episode 5

Understanding numbers can be confusing but they can tell the story. In this episode, Sheila Fowler, Research Analyst WPTV NBC Channel 5 West Palm Beach discusses the role of understanding ratings and audience measurements in order to make sound programming choices and other key management decisions. 

Sheila Fowler WPTV What’s research got to do with it? Episode 3

A television station is a for-profit business and they make money by selling their digital inventory and television airtime. In this episode, Justin Koenig, Integrated Local Sales Manager WPTV NBC Channel 5 West Palm Beach discusses the role and importance of local television sales. 

Justin Koenig WPTV Local Sales on Sales, Sales, Sales Episode 4

In this episode, Grizelle De Los Reyes introduces herself and explains the reason behind the Grizelletogo Podcast. She also presents her collaborator, Gabriel, and the kick-off theme song Califlorida. The entire song plays at the end of the interview.  

Grizelle De Los Reyes Gabriel De Los Reyes The why behind Grizelletogo Episode 1

How do Advertising Agencies work? How do they get paid? How do they win Accounts? How do you pitch great ideas to win over clients? If you ever had these questions, or even if you hadn’t, we are sure this episode will be enlightening! Kevin Allen is Founder & CEO of E.I. Games, creator of award-winning online Emotional Intelligence learning games for companies and higher education. He is recognized as one of the world’s most accomplished business growth professionals and an expert on emotional intelligence and its practical application in the workplace. He had a highly successful 30-year advertising career leading global industry giants, The Interpublic Group and McCann Ericson, with highlights like the “Priceless” campaign for MasterCard. Buckle in for a fascinating conversation with one of advertising’s greats!

Kevin Allen Advertising Agency Structure Episode 26

According to various forecasts, digital ad spending in the US is exceeding traditional ad spending. In fact, it is predicted that digital will surpass total media spending by two-thirds in upcoming years. Meet Manny Cabral, Associate Director Analytics and Digital Strategy at Zubi Advertising.  In his current capacity, Manny is responsible for developing strategy, tactics, and overall program measurement plans for digital and social campaigns for big clients such as Ford and Lincoln. Needless to say, his skills and understanding of the digital space are crucial to his clients’ success. In this episode, Manny will tell us how he does his digital magic! Listen up because the advertising and media worlds will need more professionals who truly understand the digital landscape such as Manny!

Gary Lico and the creation of Forensic Files and other hit shows Episode 27

Manny Cabral Zubi Advertising Crafting Effective Digital Media Strategies Episode 28

We are living exciting times where audiences are more mobile than ever and have many good entertainment choices. It makes you wonder, how does a brand cut-through and stands out in this complex media environment? Meet Isabella Sanchez. Isabella is a well-respected advertising professional and Vice President of Media Integration at Zubi Advertising Services. Media integration means that every media platform used in a marketing campaign works together seamlessly to achieve the brand's objectives while maximizing the budget spent. In this episode, Isabella will take us through the backend of a media department within a full-service advertising agency. She has seen many changes during her professional life and her take on the media industry is priceless.

Isabella Sanchez Zubi Inner Workings Media Department Full-Service Advertising Agency Episode 29

Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions by thinking, then producing. In this milestone 30th episode, we will be talking to a master in creativity. Meet Luis Miguel Messianu, Creative Chairman and Chief Executive Officer to a groundbreaking multicultural advertising agency called Alma.  He has been influential and one of the true pioneers in the U.S. Hispanic market in a 30+-year career in advertising. His award-winning work for multinationals such as McDonald’s, State Farm Insurance, Clorox,           Miller Coors, Sprint, Blue Cross Blue Shield, General Motors, Pepsi, Nestlé, Goodyear, Quaker, and L’Oreal, among others, is a testament to his creative genius and industry leadership. Luis Miguel is a sought-out speaker, innovator, family man, photographer, and an example followed by many distinguished professionals in the multicultural marketing community. In today’s episode, you are in a for a real treat!

Conversation with Creative Maverick Luis Miguel Messianu Milestone Episode 30

Maria Rodriguez and Igor Petrov from Outform, a Company Shaping the “Future of Retail" Episode 31

Michelle Alban Head of Communications at Viacom Episode 32

Duran Inci on Artificial Intelligence Episode 33

Elena Figueroa and the Media Business in LatAm and US Hispanic Markets Episode 34

Millie Carrasquillo and the Use of Research in Strategic Decisions Episode 35

Marlon Quintero on Innovation and Creativity in Creating Media Content Episode 37

Diego De Los Reyes and Chasing Your Potential Episode 36

Welcome to “Grizelletogo”, where the classroom meets the real world. My students were the inspiration for this podcast. We will cover interviews with thought leaders on topics ranging from creativity, storytelling, and content creation to traditional and digital media developments, understanding audiences and the career paths leading into these fields. While nothing replaces the human interaction in the classroom, my style of teaching is fueled by making education portable, course content on-demand, experiential teaching and real time learning. Follow us on Twitter, Facebook, YouTube, and website grizelledelosreyes.com. Original kick off theme song "Califlorida" and "Untitled" lyrics, vocals and arrangement by Gabriel De Los Reyes. Stay tuned!


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