As the co-founder of Copy Hackers, Joanna Wiebe is on a mission to help startups use writing as a tool to grow their business. In this chat with Intercom's Geoffrey Keating she explains the biggest mistakes she sees startups making with their email strategies, how to improve subject lines, what bottled water can teach us about tag lines, and much more.

Joanna Wiebe, co-founder at Copy Hackers

Sujan Patel, founder of the growth marketing agency Web Profits, has led digital marketing strategy for Salesforce, Mint, Intuit, Expedia, LinkedIn, Zillow and more. In this chat with Intercom's Adam Risman, he breaks down when a startup is ready for growth marketing, where they should start, and how to execute those tactics in a measurable way.

Sujan Patel, growth marketer and co-founder of Web Profits

Creating leads with content is a time-honored and effective approach to building your sales funnel, but it’s also time-consuming. Today we’re going to talk about ways to build that funnel without relying on SEO and content marketing. If you want to add another strategy to your marketing, you won’t want to miss today’s episode.

Some of the highlights of the show include:

● 1:20: Why you should make sure you should understand and get into the heads of your clients and customers.
● 3:30: Getting immediate traffic using paid ads: where to start.
● 4:50: Ideas for an evergreen webinar: what you should include (and what you shouldn’t).
● 6:50: How to reel people in without handing them the solution to their problems.
● 10:00: How Sujan handles his webinars in a way that gets him signups.

Growth Mapping Podcast

Ep 41 - How To Build A Sales Funnel Without SEO And Content Marketing

Join us as we uncover the top growth strategies that the top marketing minds are using today to take their businesses to the next level.  Each episode we discuss how to get more customers, earn more revenue, and take your business to the next level.

Ep 41 - How To Build A Sales Funnel Without SEO And Content Marketing

Growth Mapping Podcast

Related tracks