As the co-founder of Copy Hackers, Joanna Wiebe is on a mission to help startups use writing as a tool to grow their business. In this chat with Intercom's Geoffrey Keating she explains the biggest mistakes she sees startups making with their email strategies, how to improve subject lines, what bottled water can teach us about tag lines, and much more.

Joanna Wiebe, co-founder at Copy Hackers

Sujan Patel, founder of the growth marketing agency Web Profits, has led digital marketing strategy for Salesforce, Mint, Intuit, Expedia, LinkedIn, Zillow and more. In this chat with Intercom's Adam Risman, he breaks down when a startup is ready for growth marketing, where they should start, and how to execute those tactics in a measurable way.

Sujan Patel, growth marketer and co-founder of Web Profits

Today we’re going to talk about how to use chatbots for sales and marketing. Everyone is jumping on chatbots as the new thing, and we are excited to cover the topic today.

Some of the highlights of the show include:

● 1:00: What Sujan has found chatbots work best for, as well as how he categorizes the different types used for various applications.
● 2:55: What a driftbot is and what they’re best for.
● 4:45: Why people might choose a chatbot over other types of marketing, as well as what type of people are more likely to use a chatbot and why.
● 8:00: Examples of companies that are using chatbots effectively.
● 10:30: Details about chatbots: How much they are, how long it takes to get it up and running, and whether it’s possible to build one on your own.

Growth Mapping Podcast

Ep 42 - How to Use Chatbots for Sales and Marketing

Join us as we uncover the top growth strategies that the top marketing minds are using today to take their businesses to the next level.  Each episode we discuss how to get more customers, earn more revenue, and take your business to the next level.

Ep 42 - How to Use Chatbots for Sales and Marketing

Growth Mapping Podcast

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