TABradio is Western Australia’s only radio station dedicated to racing. Yes, that’s horse racing and dog racing! And that means: a lot of talk and a lot of live reports. So the station needed a lot of talkover beds and a lot of imaging elements that it can use in a very flexible way.
We created a custom package for TABradio that has 9 long cuts that are used as talkover beds, but also as regular jingles and shotgun jingles. Every cut also comes as an instrumental version. 
“SOB is a pleasure to work with! If I didn’t know how busy these guys are I would’ve thought we were the only client: so much time and attention was devoted to TABradio jingle package by SOB Audio Imagine. Ongoing communication and prompt responses definitely set the bar high in the industry.  
 As far as the package goes... Being a horse and dog racing station, we’ve hit SOB with a very challenging brief to meet.
 Unlike your music radio station our audience is not united by a certain era or music style, and we don’t fit your standard news or sports talk format station either. The only thing our TA has in common is their love for #1 sport in Australia –racing, a very intense sport that doesn’t allow you to have a set hourly clock, instead provides you with programming that is full of frequent surprises.
Based on that fact (and maybe a few more things) SOB delivered a very diverse package that allows us to tie in all program elements together and be prepared for any surprises of the live sports broadcast.
 Very well done indeed, thanks to Hans and the Team! “
Lena Kozak-Fretwell - TABradio Manager


TAB2014 Jingles

Hans Everling

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