In which we sit down with Laurel Ruma to deconstruct the underlying economics of the craft beer industry and related questions. We talk about its parallels to the tech industry, valuations of breweries and the industry, what the future holds and terroir. If you like craft beer or if you don't like craft beer, this podcast is for you. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Laurel Ruma, @laurelatoreilly, O'Reilly Media

Links:
Beer in Vermont, important to the economy
http://www.shelburnenews.com/2016/03/03/beer-vermont-important-economy/
According to a recent report by the Vermont Brewers Association, the state’s craft beer industry has an annual economic impact of approximately $199 million and generates over 1,500 jobs. When including money stemming from craft beer tourism, that number swells to over $270 million—more than the annual economic impact of maple syrup in Vermont ($226 million-UVM Proctor Maple Research Center).

Women to get their own beer; will they want it? USA Today
http://www.usatoday.com/story/money/2016/05/21/women-get-but-they-want-their-own-beer/83857942/

"And many women seem to be finding flavorful beers on their own. Females are big fans of sour ales and wild ales, preferring them 75% more than men do, Nielsen found in a recent survey. Women are also 55% more likely to prefer herb/spice brews and 20% more likely to preferred blonde or golden ales, Nielsen found."

Anheuser-Busch InBev Divesting Its Stake in World's Largest Beer Brewer
general/2016/03/07/anheuser-busch-inbev-divesting-its-stake-in-worlds.aspx

"While Anheuser-Busch and Miller dominate more than 70% of the U.S. beer market..."

 
Is Constellation Brands Inc. the New King of Craft Beer?
http://www.fool.com/investing/2016/08/04/will-ballast-point-topple-samuel-adams-as-face-of.aspx
According to Sands, Ballast Point is the fastest-growing craft beer in the U.S., with depletion rates of more than 60% in the quarter. Depletions are sales from distributors to retailers and are considered a reliable proxy for consumer demand.

Why the Definition of Craft Beer is Important
https://mathofcraft.com/2014/03/30/definition-of-craft/
It is dangerous, of course, to read too much into share price, but the tight correlation of craft beer as a search term and the market valuation of the Boston Beer Company certainly suggests a relationship between the two.
Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 5, "Beer Money"

In which we sit down with Kate O'Grady to discuss conferences and event planning. We talk about what your first two considerations should be, speaker diversity, strategies for optimizing ticket sales and what tools to use to help keep you organized. If you're thinking about a show, want to understand what your organizers have to think about or are just curious about the behind the scenes details of conference planning? This podcast is for you. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Kate O'Grady, @girltuesday, RedMonk/Bowdoin College

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 6, "So You Want to Throw a Conference"

If you ever wondered why RedMonk started blogging, how we didn't do numbers but now do numbers, the company's policy on family versus work, where our policies on disclosure came from, why RedMonk would have imploded if weren't a distributed team or were just curious what James' opinion of Wittgenstein was, this is the podcast for you. To commemorate our 14th birthday, which is 24 hours from when this podcast will be published, my RedMonk co-founder James Governor joins me to discuss what we've learned.

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
James Governor, @monkchips, RedMonk

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 7: "What the Monks Have Learned"

From software as a service to cloud to open source, both the cost and accessibility of technology has been on a downward trajectory for over a decade. On paper, this should be great news for small businesses, and in many cases it has been. In the real world, however, SMBs have in many respects been left behind by technology because the advice they're getting hasn't kept up. To explore this, we talk to Matt Newman, a small business owner and attorney, whose recent experience with the technology industry has been less than impressive. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Matt Newman, Lynch & Newman

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 8: "The Small Business Gap"

On January 20th, the political climate here in the United States changed dramatically. Besides the personal implications for American citizens, it raises a host of questions for American businesses generally, and technology companies specifically. What, if anything, do corporations say publicly? What are the potential costs, and how do they minimize them? To explore these questions, we speak with veteran messaging pro Mike Maney. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Mike Maney, @the_spinmd, Maney Digital

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 9: "What To Do Now"

The times, as the Nobel Prize-winning Bob Dylan once wrote, are changing. One of the most noticeable changes is that one time political couch potatoes are up and motivated, flooding everything from cramped town hall venues to plain old telephone lines. But for those in the technology industry, one of the interesting questions being asked is: what can I do? How can I be most impactful? To explore questions of digital activism, we talk to one of its most interesting (and hilarious) practitioners, Clara Beyer. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Clara Beyer, @clarabellum, Feminist T Swift, Holyfuckthelection.com, and many other projects

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Hark: A RedMonk Podcast

Episode 10: "The Revolution Will Be Digital"

The rising cost of living in California generally and Silicon Valley specifically is no secret, but the technology industry has been insulated from these market forces by virtue of its salaries. According to many anecdotal and media accounts, however, costs are now high enough that tech workers who would be counted amongst the financial elite almost anywhere else in the country and now being priced out. The question for many tech workers is: what next? What happens when you leave the Valley? To explore the issue, we talked to one tech worker who'd done just that, Sara Dornsife. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Sara Dornsife, @sarad, Developer Marketer

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 11: "Leaving Silicon Valley"

When it comes to code, there's a wide spectrum of potential impact. Most commonly, it's thousands of one off scripts designed, generally, to do one thing for one person. Down the tail, we have pieces of technology whose importance is difficulty to overstate: think internet protocols like TCP or apps like browsers. To discuss what it's like to work on technologies like these, we speak with Mozilla's Joe Hildebrand about his experiences working on XMPP, the Internet Architecture Board, Firefox and more. 

Host:
Stephen O'Grady, @sogrady, RedMonk

Guest:
Joe Hildebrand, @hildjj, Mozilla

Podcast Information:
Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 12: "With Great Power"

In the technology world, industry analysts have been around nearly as long as the technologies themselves. In spite of that fact, however, the job remains a mystery to most whether they work in technology or not. To answer questions about what it's like to be an industry analyst - the good, the bad and the ugly - we talked to Rachel Stephens, who just completed her first year on the job.

Host: Stephen O'Grady, @sogrady, RedMonk
Guest: Rachel Stephens, @rstephensme, RedMonk

Podcast Information: Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 13: Analysts. WTF.

From massive layoffs at ESPN to Fox Sports' recent decision to axe its writers in favor of an all video site, it's safe to say that the sports world has been no exception to the tectonic shifts in the wider journalism world. Why is this happening? What role, if any, has technology played in this disruption? What does technology mean for workers in the field moving forward? What are some of the unintended consequences of this reshaping of the sports media landscape? 

To explore these questions, we talked to the Boston Globe's Chad Finn, who covers these changes for a living and lives them himself. 

Host: Stephen O'Grady, @sogrady, RedMonk
Guest: Chad Finn, @GlobeChadFinn, The Boston Globe

Podcast Information: Available on Google Play, iTunes, Pocketcasts and Stitcher. Visit on Soundcloud by going to hark.tech.

Feedback: hark@redmonk.com

Sponsorship: sales@redmonk.com

Episode 14: What's the Score?

Bringing you interviews with interesting people on unexpected subjects. 

