This week we are continuing with our conversation on the ever trending topic of Influencers. However, on the episode this week, I have Elodie Le Bihan, a PR manager from a global luxury brand and two of the region’s most well-known influencers, Deema Al Sadi and Maram Zbaeda to join us in the studio, to discover how the ladies became ‘influencers’, the responsibilities content creators have to their followers and why this social media stardom has created a lot of animosity in the industry.

Do you think the use of influencers has reached saturation point? We would love to hear your thoughts, contact us via Instagram (@harpersbazaararabia)or by the email below.

Join in the conversation by using our hashtag #HBACurrentlyTrending, you can also tweet us your comments @bazaararabia or email us your comments, questions or topic ideas to hbacurrentlytrending@itp.com.

Influencers Are Built, Not Born  | In The Studio With Mohammed Sultan

Currently Trending is Harper’s Bazaar Arabia’s brand new podcast about all things fashion. Join us each week as we discuss the hottest topics from the Middle East and beyond – from barriers to breaking into the fashion industry to the latest trends, we’ve got it covered. Our editors are joined by special guests from the industry to lend their expert opinion, so if you’ve got a topic that you’d like us to cover, let us know. Join in the conversation on Instagram and Twitter with the hashtag #HBACurrentlyTrending and we’ll read out the best comments on the show.