Sherilynn "Cheri" Macale began this podcast sort of as a way to get her rambling thoughts out in a style that doesn't involve too much physical movement. Meaning, she was too lazy to write a blog post one day (which is how she normally expresses herself), and thought it would be cool to say it out loud. The art of storytelling is a lost talent, after all, and through this podcast, she will be refining her skill before an audience.

Professionally, Sherilynn "Cheri" Macale is the Social Media Strategist behind Identified's social reputation, with a heavy background in tech journalism as the Lead Social Media News Editor and Personal Branding Expert at The Next Web. She has also freelanced for games industry media sites such as G4TV and Destructoid.

While not exactly a San Francisco native, she does happen to call the city her home and loves her apartment there so much that she practically never leaves. Which is why when she's not stylishly dressed & rubbing elbows with the tech & gaming saturated community of Silicon Valley, you will more than likely find her tucked away in her nest blogging, playing video games, and immersing herself in geek culture.

Occasionally, you might catch her sneaking off to bars alone, as she's found this to be quite an entertaining experience. She has been known, however, to politely turn down friends who offer to take her out in favor of, wait for it ... video games.

In fact, she's created video blogs to poke fun at her seemingly abnormal obsession with games and technology. She finds them entertaining, and it's rumored that she often watches them over and over just to laugh at her own hilarious jokes. She's also very modest, clearly.

Her "heycheri" brand is a traffic-driving machine with a fiercely loyal and protective following full of fans and friends who she not only encourages, but happens to love just as much. Case in point: She is a marketing, social media, blogging and PR mastermind who makes success look easy.

Reader and fan testimonial rates her as one prolific and formidable writer with a frenetic compulsion to create massively-engaging content on a consumer-facing level. Her ability to manipulate market trends for profitability has been praised and often mimicked but never quite duplicated.

She is a self-described gaming, illustrating, blogging, tech-hoarding, social media loving, politely boy bullying, style spying, beauty tutorial creating, advice dispensing, aggressive life-living and wild little firecracker with an often times narcissistic sense of humor. You should know that she is #NSFW on occasion.

PS. The level at which she adores the color pink is legendary.

For a few of her professional writing clips, please follow along here: <a href="http://thenextweb.com/author/heycheri" rel="nofollow" target="_blank">http://thenextweb.com/author/heycheri</a>/

To find out more about her (versus what you might already know via Facebook, anyhow), check out the links below.

<a href="http://www.heycheri.com" rel="nofollow" target="_blank">www.heycheri.com</a>
<a href="http://www.gplus.to/heycheri" rel="nofollow" target="_blank">www.gplus.to/heycheri</a>
<a href="http://www.twitter.com/heycheri" rel="nofollow" target="_blank">www.twitter.com/heycheri</a>
<a href="http://www.facebook.com/heycheri" target="_blank">www.facebook/com/heycheri</a>