Client Development Opportunities in Digital Marketing 
The value of using different content mediums:
- People have a different preference on which platform they use (social media, blogs, podcasts, etc.). Learn the pros and cons of each platform and which ones would be best for you to be implementing 
Strategic approach to creating an online reputation
- Pay-per-click vs organic search engine optimization
- Pros and cons of content marketing 
Online reputation management is the process of controlling what shows up when someone googles your name. There are ways to ensure positive and relevant content appears at the top of a search engine as opposed to unwanted content.  
- 75% of people reporting that they go online to search for a lawyer as part of their search process and therefore it is important to have an online presence

Hilary Nguyen