Restaurant brand The Keg’s digital marketing manager May Yousif tells us how they find customers in unlikely places. Hootsuite’s Nick Martin follows up with tips on how to build meaningful relationships with your customers on social.

Learn more about:

How to use social listening for your business: http://ow.ly/6YJU30cnph5

11 powerful social media monitoring tools: http://ow.ly/jlXC30cnpw7

How to create meaningful offline experiences: http://ow.ly/S5Oi30cnpCf

How to measure your social engagement: http://ow.ly/LU7y30dwbh8

The Keg: How to Find Customers in Unlikely Places

UN Women’s Dhatri Navanayagam tells us how they ran a bold social media campaign that received international attention, with millions of views and thousands of participants from across the globe.

Learn more about:

StopTheRobbery campaign: http://ow.ly/dBFb30e06NG

Social experiment film: http://ow.ly/oJmg30e06TP

UN Women Equal Pay page: http://ow.ly/ju0U30e06Wt

UN Women: How to Make a Powerful Message Go Viral

Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls.


Learn more about:

How to build a social following: http://ow.ly/l2Sr30fx9vs
How to calculate your social media ROI: http://ow.ly/MvzH30fx9E4

Amber Naslund: The Secret to Getting More from Social Media

Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history.

Learn more about:

Purdue Day of Giving: http://ow.ly/45Aw30gv3te
How to use Snapchat for business: http://ow.ly/JHWB30gv3FA

Purdue University: How to Raise $28.2 Million in a Single Day

Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals.

Learn more about:

LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq
5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6L
Shannon’s thoughts on reverse mentoring: http://ow.ly/sebs30hfIkS

LinkedIn: Lessons from a Silicon Valley Veteran

We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies.

Learn more about:

The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJlu
Museums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnF
Exciting new things to try on social in 2018: http://ow.ly/kFjG30iEJsY

British Museum: Storytelling Strategies Every Social Marketer Should Know

We chat with Hootsuite’s social media experts about the best times to post on social media.

Learn more about:

The best times to post on social media: http://ow.ly/Kpdh30jwhLz
Hootsuite research hub: http://ow.ly/hi3v30jwhQp

Is There Really a Best Time to Post on Social Media?

In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following.

Learn more about:

Ways to grow your Instagram following: http://ow.ly/gw8h30klUGQ
Influencer marketing on social media: http://ow.ly/fs4130klUJI

Lauren Toyota, hot for food: http://ow.ly/paPw30knsEF
Lia Loukas, Virtuous Pie: http://ow.ly/D9rQ30knsxU
Steph Yu, happy and healthy 96: http://ow.ly/50r230ks3Wz

How to Make it as a Vegan Instagram Influencer

In this episode, highschool students share surprising insights on how they use social media.

Learn more about:

How teens use Instagram: http://ow.ly/hmq930lSfbX

Generation Z on social media: http://ow.ly/vtTE30lSfgs

Social Media Secrets Teens Know That Brands Don’t

In this episode, Hootsuite experts investigate fake followers and engagement pods.

Learn more about:

Buying followers: http://ow.ly/lKIp30mSIqT

Engagement pods: http://ow.ly/CjGW30mSIuz

Does Buying Followers Actually Work?

In this episode, social media managers share weird questions they get asked at work.

Learn more about:

The day in the life of a social media manager: http://ow.ly/js5M30oINv1

Things You Should Never Say to a Social Media Manager

Welcome to Hootcast, a podcast that explores the unexpected ways you can use social for your business. Each episode, we’ll share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.

Hootcast: A Hootsuite Podcast

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