Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums.  The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket.   
Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may not have an idea how the update has actually affected website remarketing audiences.

On today’s episode we dig into our latest article on how to win Facebook marketing for hotels post iOS14.5 we’re going to dive in and learn the real story.

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https://www.TravelBoomMarketing.com/podcast

211 - Is the latest iOS update the death of Facebook marketing for hotels

As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting.

Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.

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https://www.TravelBoomMarketing.com/podcast

219 - 5 Social Media Tips For Hotels + 3 Things to Always Avoid

Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs.  In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today.

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https://www.TravelBoomMarketing.com/podcast

221 - Three Ways To Save Your Existing Bookings

Today we have a pretty interesting, and pretty scary episode.  OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound.  We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

232 - How ChatGPT and AI Will Shake Hotel Marketing to the Core

What can independent hoteliers learn from a major hospitality management company?  Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. 

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

241 - Secret Hotel Strategies With Remington Hospitality

Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success.

DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:
https://www.TravelBoomMarketing.com/study

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

246 - How Hotels Should Be Using Social Media

Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR

DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:
https://www.TravelBoomMarketing.com/study

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

247 - 7 Ways to Double Your Hotel’s Conversion Rate

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go!

DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:
https://www.TravelBoomMarketing.com/study

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

250 - How Great Content Leads To Great Hotel Conversion Rates

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? 
This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. 

DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY:
https://www.TravelBoomMarketing.com/study

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

251 - The Hidden Dangers of Hidden Hotel Fees (research)

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false.

In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success.

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

FULL HOTEL MARKETING MYTHS ARTICLE:
https://www.travelboommarketing.com/blog/top-hotel-marketing-myths-debunked/

253 - Top 10 Hotel Marketing Myths Debunked

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you.

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/

254 - 4 Ways To Drive Revenue NOW! - Webinar Recording

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. 
 
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/

255 - How Hotels Can Compete With Airbnb & Vacation Rentals

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds?
 
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/

257 - Most Profitable Marketing Channels for Hotels

We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR.

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

259 - Creating Personal Guest Journeys - LIVE at HITEC 2024

We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

260 - Maximizing Your Direct Bookings & Revenue with ThinkReservations - LIVE at HITEC 2024

The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings.

SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast

261 - 4 Easy Ways To Save Time & Money with Generative AI

Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year.

SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

262 - Battle of the 2025 Hotel Budgets: Are You Ready

Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

264 - What great hoteliers do but most people don't. Being A Better Hotelier with Bart Berkey

Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the biggest blunders into a simple list that will save you thousands and drive your overall performance in today's Hotel Marketing Podcast.

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https://www.TravelBoomMarketing.com/podcast

265 - Ranking The Biggest Blunders Hotel Digital Marketers Make

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025.

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https://www.TravelBoomMarketing.com/podcast

266 - Hotel Marketing Trends to Watch in 2025

Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX.

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https://www.TravelBoomMarketing.com/podcast

267 - The Hospitality Show Wrap Up

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true?

Get the full show notes at www.TravelBoomMarketing.com/podcast

Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact on search marketing and what hoteliers need to know to stay ahead in 2025.

📊 What We Cover in This Episode:

2024 Recap: Milestones in AI-driven search and evolving SEO strategies.
Search Marketing Predictions for 2025: Generative AI, zero-click searches, voice search, and visual search optimization.
PPC Evolution: AI-powered automation, cost-efficient campaigns, and diversification beyond Google and Meta.
Local SEO in the AI Era: Hyper-personalized results and new tools for local visibility.
Sustainability in Search: How ethical practices and user experience will influence rankings.

🎧 Fun Moments and Features:
Meet the cast’s New Year’s resolutions (Pete’s races, Mackenzie’s 50 books, and more)!
“Room for Improvement” – A humorous take on what hotels can do better.
Shoutout to Duncan in Australia for his kind feedback!

🔥 Don’t miss this fun and informative start to the year—subscribe now and join the conversation at https://www.travelboommarketing.com

268 - AI’s Search Marketing Predictions for 2025

Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study.  As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests.  Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us!

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:

Key Takeaways From The TravelBoom 2025 Leisure Travel Trends Study
The importance of food & drink in destination selection
Generational differences in booking behavior
The importance of review management
AI is reshaping travel planning
Social media is starting to generate real returns for hoteliers
Affordability is driving booking decisions

🎧 Fun Moments and Features:
“Room for Improvement” – A humorous take on what hotels can do better.

🔥 Don’t miss these insights into the changing behavior of today's leisure travelers and how you can drive more bookings. —subscribe now and join the conversation at https://www.travelboommarketing.com

269 - Key Findings From The 2025 Leisure Travel Study

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. 

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:
- ChatGPT 4.5's new features
- Different GPTs for each hotelier challenge
- How You can organize your AI for better results
- Using 4.5's deep research to uncover hidden opportunities
- Expanding with images, videos, and more.

🎧 Fun Moments and Features:
“Room for Improvement” – A humorous take on what hotels can do better.

🔥 Don’t miss these insights into the changing behavior of today's leisure travelers and how you can drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

270 - ChatGPT’s New Features Revolutionize Hotel Marketing

Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them.  

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:
- News: Marriott launches their first Autograph Collection safari camp
- Room for Improvement: Guest books a 21+ property, only to discover it became kid-friendly
- Main Topic: Helping boutique hotel owners solve their three biggest challenges
- 60 Seconds to Success: Audit your marketing to ensure it matches your offerings

🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

271 - The 3 Biggest Challenges For Boutique Hotels & How to Solve Them

Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms.

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:
- News: MOXY hotels offer a fun, party atmosphere that independent hoteliers can learn from
- Room for Improvement: Have hotels stopped sending confirmation emails?
- Main Topic: Making metasearch succeed for your hotel
- 60 Seconds to Success: Focus on your Meet/Beat/Loss metasearch report to ensure you're offering the best book direct rate.

🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com

272 - Making Metasearch Succeed For Your Hotel

Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to implement experiential marketing initiatives that resonate with their target audience.

Get the full show notes at www.TravelBoomMarketing.com/podcast

📊 What We Cover in This Episode:
- News: Illinois Bans Small Plastic Bottles in Hotels
- Room for Improvement: What’s an appropriate amount of time for a GM to respond to a complaint
- Main Topic: Experiential Marketing: Crafting Memorable Guest Experiences
- 60 Seconds to Success: Selling benefits, not features

🔥 Don’t miss these insights to help you drive more bookings. Subscribe now and join the conversation at https://www.travelboommarketing.com


273 - Experiential Marketing: Crafting Memorable Guest Experiences

There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept the fact that TripAdvisor can help increase bookings and RevPar. In this episode, we discuss the good, the bad, and the ugly of TripAdvisor and give hotels some advice on how to maximize their exposure on the platform.

6 - TripAdvisor: Friend or Foe?

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown.

SHOW NOTES:

128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)

In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVID pandemic.  Here are our big takeaways and how they may impact the hotel industry - with just a smidge of Fueligan humor.

SHOW NOTES:

157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs

We drive growth for independent hoteliers

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