Most startups do not succeed.

Whether that means liquidating all assets or missing projected deadlines, it's a disheartening fact. Choosing the right collaborative team to complement your startup's needs and competencies could be one key to success.

For more than 40 years, HSD has been educating and guiding entrepreneurs through growth and development processes, sharing expertise, capabilities, and networks that have supported the creation of more than 400 successful products.

In this podcast, Tor Alden, Global VP/GM Design, Development, and Human Factors for HS Design, a SteriPack company, discusses tips on how to choose the right partner for your startup with “5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm”.

5 Traps MedTech Startups need to watch Out for When Engaging a Product Design Firm

The hsDNA Podcast is a conversation style discussion focused on human-centered product design. Justin Starbird hosts the hsDNA Podcast to touch on topics like combining researchers, human factors engineers, designers, engineers, marketing and manufacturing experts to create a team specifically tailored to client’s needs. At HS Design, the team works in the medical life science, surgical and consumer healthcare space to create patient-centric solutions. Conversations with the HSD Team, Clients & experts talk technology, business development, and best practices for medical product development.