Join us in a comprehensive discussion on Hugues Joublin's article about AI's role in PR. We explore how AI is reshaping PR through automation, data analysis, and predictive insights, while also addressing the ethical dilemmas and challenges it brings. The podcast examines real-world applications of AI in PR, its potential benefits, and the importance of balancing AI tools with human judgment in crafting effective PR strategies. #HuguesJoublin #AIPodcast #PublicRelationsInnovation #AIChallenges #PRFutures #EthicalAI #StrategicCommunication

Hugues Joublin - Artificial Intelligence in PR: A Boon or a Bane?

Hugues Joublin is the owner and president of SALIENCE Communication, a Communications boutique agency that helps US and Asian Biotechs build their reputation and supports French-based companies manage their global communications. He also runs a US-based consulting firm, JOUBLIN Consulting, LLC.

Former Head of Global Corporate Affairs for AstraZeneca Oncology where he built the function from scratch, Hugues is both a strategic and hands-on expert of corporate and brand communications, patient group relations, internal communications, and policy & government affairs. He is also a trusted executive used to counseling senior leaders.

Previously Vice President, Global Head Communications and Advocacy for Novartis Oncology (based in New Jersey), Hugues has held various roles of growing responsibilities at Novartis, including Head of Communications and Marketing Operations for Novartis France. He began his career as a public relations consultant in Paris.

Currently married and father of two beautiful children, Hugues holds a Ph.D in Medical Ethics from Paris Sud-11 University. He is an expert of the ethical considerations related to the role and place of family caregivers in the healthcare system. He also holds two Masters degrees, respectively in Contemporary Business History (from Paris I Sorbonne) and Communications (from CELSA – Sorbonne).