Recruitment is not easy.

But for most of our businesses, the people are the lifeblood of what we’re growing.

Get it right, and you’ll fly.

Get it wrong, and you can be in a world of pain.

So how should we be recruiting and where should Joe start with his first hire?

Annnnd we’re back.

Recruitment - That Shit Is Hard, Sometimes...

Understanding your market, understanding your customers and understanding your people - that’s the foundation for growth.

So how do you develop that understanding? 

How do you get to a point where you know what your customers want or what the market is doing?

Listening.

Listening to the people you’re engaging with. Listening to your customers. Listening to your team.

Building an audience is an incredible way to grow your business - but not if it’s a one-way street. You have to listen.

It’s something we’ve always tried to do with the Marketing Meetup - we listen and we learn.

Listening Is The Back Bone Of Growth

Rich and I aren’t really the contemplative types. Most of our thoughts are shaped by what is to come rather than what has been.

But our futures are inevitably shaped by the past. The moments of failure, and… well - triumph.

Speaking about failures is easy. Speaking about moments you’re proud of though - it’s not very British, but there is a lot to be learned from those moments.

So today, we’re speaking about moments we’re proud of from our careers, and most importantly, what we’ve learned from them. From Joe’s 8 years in marketing, and Rich's "97 years" (cause he's really old).

There's ups and there's downs... This is about the ups.

This episode is a change of pace.

And It’s not just Joe and I. 

It’s an interview with someone who has a real life marketing challenge. Someone that, in his own words, run a few rodeos.

In this episode, we had the absolute pleasure of speaking with Andy Lord, the Founder of Credersi - a high growth, disruptive education and training platform.

It’s a question that growth hungry entrepreneurs, startups, scale ups and those with growth in their sights…

What’s the right way to grow? Creating an in house marketing team or working with an agency?

Agency Or In-house? Where Should You Start Your Growth?

A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. 

We're also calling out some shitty marketing practices.

Humans come first