In this episode of the&nbsp;, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books. Her new book Talking on Eggshells: Soft Skills for Hard Conversations&nbsp;shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives. More About Sam Horn:   your words to lose, words to use template.  of Talking on Eggshells: Soft Skills for Hard Conversations Sam's . Follow Sam on .  Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:    &nbsp; This Duct Tape Marketing Podcast episode is brought to you by the

Rethinking The Words You Should Lose For Those To Use

In this episode of the&nbsp;, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast. Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community. More About Isaac Watson:  Kickass Conferences . Listen to the .  Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:    &nbsp; This Duct Tape Marketing Podcast episode is brought to you by the

Building An Event Strategy That Connects With Your Community

In this episode of the , I’m doing a solo show, and I’m gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.&nbsp;  Get your .  &nbsp; Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:    &nbsp; This Duct Tape Marketing Podcast episode is brought to you by the

A Comprehensive Marketing Gap Analysis for Effective Strategies

In this episode of the&nbsp;, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to. Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends. More About Ben Young:  Follow Ben on . Nudge&nbsp;. Check out .  Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:    &nbsp; This Duct Tape Marketing Podcast episode is brought to you by the

Why Agency Owners Should Invest In Other Businesses

In this episode of the&nbsp;, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney:  Follow JP on social media: @jpmaroney JP's . Check out JP's   &nbsp; Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:

Maximizing Your Marketing Impact With Fractional CMOs

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry:     &nbsp; Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:    &nbsp;

Revolutionizing Design with AI: Exploring the World of Generative Design

In this episode of the , I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives.&nbsp; His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do. More About&nbsp;Dr. Hitendra Wadhwa:  Get your copy of:  Dr. Hitendra's .   Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:

The Five Core Energies For Success

In this episode of the&nbsp;, I interview Carol Roth. She&nbsp;is a “recovering” investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author.&nbsp; Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. More About Carol Roth:  Get your copy of:  Follow Carol on   with Carol  Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:

Wealth and Ownership Amid A Shifting Global Financial Order

In this episode of the&nbsp;, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin:  Mike's  If you're a marketing agency, looking for a marketing strategy:   Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:

How Fractional CMOs Are Reshaping Business Strategy

In this episode of the&nbsp;, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post.&nbsp; Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. More About&nbsp;Jennifer Wallace:  Jennifer's   Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It  Learn More About The Agency Intensive Certification:    Take The Marketing Assessment:

The Power Of Mattering

In this week's I wanted to speak with you about the challenge many people face when your potential client wants you to follow their process for making a purchasing decision. It may be that your client wants you to follow a process that you know won't result in success for either of you.

So how do you gain control from the beginning? And if things start to go off track, how can you turn it around?

Let me introduce you to a roadmap that will follow a buying process that ensures success, not a crazy one that leaves you and your client destined for failure.

244 | Avoid Your Client's Crazy Buying Process, Ian Altman

B2B selling expert, Ian Altman hosts the Same Side Selling podcast. Organizations rely on Ian to modernize their sales approach to achieve business growth. Ian draws on his experience as a former CEO of two decades to help people and organizations dramatically grow revenue.

The Same Side Selling podcast features sales and business topics, as well as insight from industry leaders with proven success.  Ian interviews some of the brightest minds who share proven methods to help YOU achieve success and grow revenue with integrity. 

Tune-in for inspiration, entertainment, and especially actionable takeaway messages that can drive remarkable results.

Discover more at http://www.IanAltman.com

244 | Avoid Your Client's Crazy Buying Process, Ian Altman

Same Side Selling Podcast

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