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How to Set Up Merchant Promotions for Black Friday in Google Merchant Center

Hi, I’m Irfan Zafar from ECOM Wizards. Today, I’ll show you how to set up Merchant Promotions in Google Merchant Center Next specifically for Black Friday. These promotions can make your ads stand out, boost your click-through rate (CTR), and drive more traffic and sales to your e-commerce store.

Let’s make sure your Black Friday deals shine brighter than your competition!


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Step 1: Create a Black Friday Promo Code in Shopify

First things first: you need a promo code for your Black Friday offer. This code will be used at checkout. If you haven’t set one up in Shopify yet, no worries—I recommend checking out a quick tutorial to get started. Once your promo code is ready, we can move on to the exciting part!


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Step 2: Open Google Merchant Center Promotions

1. Log in to your Google Merchant Center Next account.


2. Navigate to Promotions from the left-hand menu.


3. Click Add Promotion and then select Create Promotion.




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Step 3: Fill in Basic Promotion Details

Here’s what to set up for your Black Friday promotion:

Country, Language, and Currency

Choose the country where the promotion will run (e.g., the United States).

The language and currency will be auto-filled based on your account settings.


Where to Show the Promotion

Select all placement options: Ads, free product listings, and Buy On Demand Google listings. These ensure your Black Friday deals get maximum exposure.



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Step 4: Choose the Black Friday Promotion Type

For Black Friday, let’s focus on these impactful promotion types:

Percentage Off

Example: “Save 30% on everything for Black Friday!”

You can make it more specific, like “Buy two products and get 30% off.”


Fixed Amount Off

Example: “Get $50 off orders over $200.”

You can set minimum purchase amounts to encourage higher cart values.


Free Shipping

Example: “Get Free 2-Day Shipping on all Black Friday orders!”

Choose your delivery speed (standard, two-day, or overnight).

Google loves fast and free shipping, so this can give your ads a boost.



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Step 5: Add Promotion Details

1. Promotion Title: Use a clear and catchy title like “Black Friday: 30% Off Everything” or “Exclusive Free Shipping for Black Friday.”


2. Promotion ID: Enter an internal label like BF2024-FreeShip.


3. Eligible Products:

Apply the promotion to all products for Black Friday, or filter specific items by price range, product type, or brand.





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Step 6: Add the Promo Code and Timing

Enter your Black Friday promo code (e.g., BLACKFRIDAY30) and set the start and end dates. Don’t forget to end your promotion after Cyber Monday to avoid confusion.

Finally, click Save to activate your promotion.


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Optional: Use a Promotions Feed

If you have a large product catalog, streamline your Black Friday setup with a promotions feed. This feature automates your promotion setup and ensures accuracy across your entire inventory.


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Let’s Scale Your E-Commerce Store!

Black Friday is a golden opportunity to boost your revenue, and Merchant Promotions are a proven way to stand out. At ECOM Wizards, we help e-commerce businesses scale beyond their limits using Google Ads, Facebook Ads, and conversion rate optimization.

Are you ready to hit seven figures? Book a call with me, Irfan Zafar, and let’s discuss how we can grow your store this holiday season.

Thanks for reading! Don’t forget to make your Black Friday ads the best they can be—your competition won’t wait, and neither should you.

Visit ECOM Wizards for more tips and free resources.



How to Set Up Merchant Promotions for Black Friday in Google Merchant Center

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