This week we take an engineered approach to how we could start to reinvent the multitool market and create... a utilitopia.

UTILITOPIA

In our first episode of "An Engineered Approach", we develop and layout the theoretical design constraints for building the next generation of American transportation to fill the void between ICE and EV.

AMERICAN KEI

Who doesn't love turbocharging? The concept of boosting air pressure on IC engines dates back over 100 years. Implementation of the technology took decades and multiple breakthroughs in related fields before it was cost effective and reliable.

TURBO TENACITY

Today we’re talking pickups, and not the four wheel drive variety. The pickup in this episode is the single device, the inductive pickup, that would enable the electric guitar to propel rock-n-roll into an entire new genre of music. Enjoy!

Design Department Inc

Popular tracks