An emphatic follow up to 2020's ReelWorld re-brand of the Local BBC Radio network of stations across England and the Channel Islands. This 5 theme update includes new jingles plus a sports theme. Coming soon to a Local BBC Radio station near you!

Local BBC Radio ReelWorld Jingles July 2021

Australia’s most listened to radio network Nova has partnered with London’s Wisebuddah to launch a brand-new station sound. 

Airing to over 3.6 million listeners across five stations (Sydney, Melbourne, Brisbane, Perth and Adelaide), Nova’s new package sees Wisebuddah create a new sonic logo for the network, alongside ten main IDs and Information Elements. The IDs are tailored and re-imagined pieces from various Wisebuddah packages from around world radio, all crafted to give a unique sound to the Nova network.

The new sound will air alongside imager CHR, Wisebuddah’s sister company which has just announced a huge rebrand.
 
Wisebuddah’s Managing Director, Phil Tozer, said: “Producing this new sound is a real honour for us. Nova is one of the most recognised radio brands in the world and so to partner with Dan and the rest of the Nova team has been a privilege. We evolved our sound to produce a package which fits alongside a bright, feelgood playlist and we’re proud to now be heard by millions of listeners around Australia.”

Nova’s Group Imaging Director, Dan Pearson, added: “We needed a new sound which set us apart from the competition whilst also sounding big, bold and completely unique. Wisebuddah gave us exactly that. The music and vocal production is industry leading and it’s been a really creative journey from the briefing right through to delivery. Wisebuddah makes Nova sound feelgood! ”

Wisebuddah Nova 2021

100% NL has completely renewed its audio branding. Positive sounding AC jingles, matching ‘the best music of the Netherlands’ as the station’s positioning says.

“In order to keep up with new music trends, we want to regularly update the jingles,” says Herbert Visser. Together with Carlo de Boer, he’s managing Dutch commercial radio operator RadioCorp. “In November, PURE Jingles already contributed to the launch of our soft-pop station Sunlite. The result of that good collaboration made them the logical choice for us to also restyle our flagship.” Over 1 million listeners tune in to 100% NL every week.


Strategy

“One of the most important things you hear on a station is the jingle package,” radio director Martijn Zuurveen explains. “Sound design creates the recognisability and a nice feeling that you want to listen to. Completely matching with the target group of young families that we reach. Our sonic branding supports the program & music strategy. Especially in his time, where ‘Nederpop' (Dutch Pop) is loved.”


Result

“It is always a great and beautiful moment to renew our jingles”, radio coordinator Raoul Schram adds. He supervised the project on behalf of 100% NL. “After the initial briefing, we were able to provide suggestions for perfections. PURE Jingles handles feedback very well and has 20 years of experience. They know what they are talking about and that is a great way of working. And they always deliver quality. We now also have the best jingles in the Netherlands.”

100% NL - The Netherlands | Demo

New K-POP Radio IMAGING, NEW channel on SIRIUSXM!!!

One of Poland’s most-established radio stations has commissioned PURE Jingles to shape their new audio branding. A modern AC jingle package with the slogan embedded in the logo melody.

Reaching close to 5 million listeners, Radio ZET is currently the #2 rated station. A source of both entertainment and inspiration for an adult audience, it offers a variety of music with news reports as a benchmark. Their website is among the country's 25 most-visited ones with close to 10 million users generating 50 million visits.

“Radio ZET was looking to create a better program flow, and a more contemporary image. We were also aiming to easily match the jingles to the songs we play”, says production director Maciej Wrzesiński. Instead of ordering a custom package, the station opted for a highly-customised re-sing package from the PURE JingleBox.

“From the very beginning, we knew that the cooperation would be great. From jingle selection to final mastering, it went professionally from A to Z. We could really sense that PURE Jingles is in touch with radio and has in-depth knowledge of formats, also of our specific approach. They’re hyper focused on customer needs.”

Wrzesiński states that the result exceeds their expectations. “The whole package includes attention to every proportion of the production. It sounds fantastic and it gives us many tools to create our music flow. Quality, flexibility, and modernity - we got it all from PURE Jingles. Radio ZET now has achieved a truly A+ sound.”

Radio ZET - Poland | Demo

SiriusXM - Imaging Highlights

All Production and SFX: Denzil Lacey

All content, brand names and artist names remain copyright of SiriusXM/Pandora.

www.denzillacey.com
www.zavamedia.com
www.siriusxm.com
www.twitter.com/denzillacey

ZAVA MEDIA SOUND DESIGN

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Heart UK have refreshed their station sound with a jingle top up from the team at ReelWorld in Europe.

The UK's biggest commercial radio network has been airing ReelWorld jingles since 2014 and the new sounds compliment the existing package. 

The 2017 themes feature mix outs for every breakfast show across the UK as well as mixes for iconic features like The Time Tunnel.

Earlier this month Heart launched a new station called Heart 80's which is also airing new ReelWorld jingles.

The ReelWorld team are currently in Amsterdam for Radiodays 2017 where you visit them on their big red bus to hear more of their recent work.

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