100% NL has completely renewed its audio branding. Positive sounding AC jingles, matching ‘the best music of the Netherlands’ as the station’s positioning says.

“In order to keep up with new music trends, we want to regularly update the jingles,” says Herbert Visser. Together with Carlo de Boer, he’s managing Dutch commercial radio operator RadioCorp. “In November, PURE Jingles already contributed to the launch of our soft-pop station Sunlite. The result of that good collaboration made them the logical choice for us to also restyle our flagship.” Over 1 million listeners tune in to 100% NL every week.


Strategy

“One of the most important things you hear on a station is the jingle package,” radio director Martijn Zuurveen explains. “Sound design creates the recognisability and a nice feeling that you want to listen to. Completely matching with the target group of young families that we reach. Our sonic branding supports the program & music strategy. Especially in his time, where ‘Nederpop' (Dutch Pop) is loved.”


Result

“It is always a great and beautiful moment to renew our jingles”, radio coordinator Raoul Schram adds. He supervised the project on behalf of 100% NL. “After the initial briefing, we were able to provide suggestions for perfections. PURE Jingles handles feedback very well and has 20 years of experience. They know what they are talking about and that is a great way of working. And they always deliver quality. We now also have the best jingles in the Netherlands.”

100% NL - The Netherlands | Demo

A selection of imaging from January - May 2022:

1.	PI - HITS RADIO - ANNE MARIE & LITTLE MIX - KISS MY
2.	PI - HITS RADIO – MIMI WEBB – HOUSE ON FIRE
3.	PROMO – HITS RADIO -  HITS LIVE WINNING WEEKEND
4.	ON STAGE INTRO – HITS LIVE – BECKY HILL
5.	PROMO – HITS RADIO PRIDE – THE PRIDE MIX
6.	TOP AND BED – CLYDE 1 - CASH REGISTER
7.	TOP AND BED – METRO RADIO – STEVE AND KAREN’S PARTY PLAYLIST
8.	PROMO – HITS RADIO – CASH REGISTER – SUMMER 
9.	PROMO – HITS RADIO – THROWBACK

HITS RADIO NETWORK | JAN - MAY 22

RockFM - MADRID - 2020 Artist IMAGING!!!

Celebrate Good Times

kronehit - Branded Intros - 2. Half of 2022

One of the best years for ReelWorld One is in the books!

Here are all the One CHR themes from last year (with the exception of the news bed, the traffic bed, and the Christmas themes) as heard in the One Starter Packs. We decided to feature our favorite themes as Ramps. Fresher sounding themes should be on the way for 2023, so stay tuned!

Check out reelworld.com/one to hear the latest themes. Enjoy!

January: Bad Decisions (Core); 1st Class (Legal)
February: More Later (Core); Blown UP (AM Show)
March: Drawn In (Core); Gigawatts (Weather)
April: Me First (Core); Just Left (Core); The Word (News - not featured here)
May: Body Rock (Core); Out N About (Promo)
June: Revel In It (Core); Dish Delish (Legal)
July: Gone AWOL (Core); Jumpin (Winner)
August: Maxx Factor (Core); Imaginarium (Core); Pedal 2 Medal (Traffic - not featured here)
September: NovaKane (Core); Chill Pill (AM Show)
October: Tenacious B (Core); Nonchalant (Core)
November: Hindsight (Core); Miss Mistletoe (Christmas - not featured here)
December: Retrospekt (Core); Joyful Noize (Christmas - not featured here)

Disclaimer: All jingle material is protected under copyright by ReelWorld Productions; Seattle, WA; and is presented here for educational purposes only.

ReelWorld One CHR 2022 Update Recap

Smooth Radio is heading into summer with a fresh new brand sound created by ReelWorld.

The custom jingle package features a new sonic logo and a sung version of the new positioning statement, ‘Always the Best Music’.

The package debuts a brand new UK vocal group put together by the ReelWorld team and much of the vocals were recorded at the legendary Abbey Road Studios earlier this year.

HITS RADIO NETWORK | JAN - MAY 22

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