Tired of all those BS metrics clouding the numbers that really matter in the PR industry? You don’t want to miss this week’s colorful conversation between CEO of IrisPR, Aly Saxe, and PR pro Stephen Waddington, chief engagement officer at Ketchum. They get down-and-dirty on: ad value equivalency, the illusions of impressions vs followers, influencer scores, and the Barcelona Principles. Nothing is off the table on this back-and-forth that searches for an answer on what really matters in the measurement of a PR campaign’s success.

You Call That a Metric?

PR 20/20’s Paul Roetzer, author of books like The Marketing Agency Blueprint and The Marketing Performance Blueprint, and the innovative leader of the “point-pricing” concept discusses his system’s model with IrisPR’s CEO, Aly Saxe. They tackle topics like: why Roetzer developed a new value based pricing model, how to be more strategic with measurement, and how to implement the system.


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