<p>How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitors that do not. Randy shares his story from the perspective of a leader that has led major manufacturing and distribution businesses that believe in marketing, measurement, and the power of people.</p>

Learn more about Motion Industries www.motionind.com

Distributor Marketing with Randy Breaux

The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider.

What does a Chief Marketing Officer do? - John Neilson, Hunter Fan CMO

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.

https://agencymanagementinstitute.com/sell-with-authority-book/

What Is Authority Marketing? A Fireside Chat With Drew Mclellan, Agency Management Institute

Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.

Anyone seeking to learn how to make recruiting marketing the strength of your business, no matter where you sit within the manufacturing and logistics industry, should listen in.