Today I talk with my buddy Paul Sokol on how to build a business with Infusionsoft. This episode is incredible because we actually get to see inside of Pauls personal application and how he has everything set up for his band Elivagar. 

I promise you'll learn something new that you can implement into your Infusionsoft application immediately. 

077: How to Build a Business Building Machine with Paul Sokol

GetUWired is a full-service provider for lifecycle marketing that implements Infusionsoft to meet the needs of small businesses. In today’s Infusioncast, Joshua Millage talks with Dobbin Buck, vice president of business development at GetUWired, about personalized marketing content, Infusionsoft design for small businesses, and perspectives he gained about business from prospecting for gold.

Lee Goff started GetUWired 12 years ago with small business success in mind and a philosophy based on quality web development, fair rates, and ethical business practices. Dobbin Buck secured employment with GetUWired after a brief stint prospecting for gold in the Appalachian Mountains of Georgia. Prospecting was an enriching experience, but it didn’t generate income, so Dobbin followed up on a referral to Lee Goff and was hired.

Dredging for gold did pay off in forming Dobbin’s unique viewpoint on business. He learned how to balance profit and income with time and effort, and also envisioned how the standard marketing funnel can function like a gold slew using automated marketing to filter valuable clients from less promising prospects.

Dobbin offers his observations on using Infusionsoft efficiently to support your business’s values and goals, filtering data for usability in understanding clients and identifying viable prospects, the importance of rich, relevant and authentic content, and expanding your vision to realize your true business potential. 

Connect with Dobbin Buck and learn more about GetUWired at GetUWired.com. You can also get more information about Infusionsoft at Infusionsoft.com.

078: Dobbin Buck: Prospecting for Golden Clients with GetUWired

When Clate Mask and his partners started their custom software business in 2002, they did not expect to revolutionize the way small business is done. In this Infusioncast Joshua Millage talks with Clate, co-founder and CEO of Infusionsoft, about his company’s origins and values and his insights for small business owners.

Infusionsoft offers automation solutions for small business marketing and sales. It was their original introduction of automation that elegantly solved a ubiquitous problem and catapulted the company to market leadership. But first Clate had to learn the key to selling their services was by communicating his belief in the company and the value they offered.

Infusionsoft is built on a desire for their clients to succeed. The founders also simply love what they do and have from the start. That passion along with clarity of purpose, solid values, and a mission to lead their market allowed them to secure necessary investment capital. 

Clate advises business owners to consider 3 basic questions:

•	Who are you as a company?
•	What do you do?
•	Why do you exist?

Your answers will form the foundation for your business and give you the direction you require to grow your company the way you want it to be, to hire the right employees, and to attract the customers you want to work with.

The next step up for Infusionsoft is to go public. Clate is firm about telling potential investors up front that the company will uphold its commitment to put customers before profits and will not sacrifice the purpose, values, and mission that define the company.

Connect with Clate Mask and learn more about Infusionsoft at Infusionsoft.com.

079: Clate Mask: Co-founder and CEO of Infusionsoft

In today’s Infusioncast Joshua Millage interviews Dave Lee about PlusThis software for managing registration and tracking for classes and live events, plus marketing content and messaging, split testing, and more.

Dave describes Easy Check-In, which tags registrants with a QR code badge so you can verify or upgrade their status when they check in at an event or class.
PlusThis is also in pre-launch with their new Countdown Timer, a powerful tool for increasing conversion by leveraging perceived value through the concept of scarcity using time-bound and gated content. Yet another innovative solution is PicSnippets, which lets you personalize images for your automated marketing campaigns in ways you could only do with text in the past. You can even use it with web pages.

Dave collaborated with Steve Forbes on the book Successonomics, which describes how to use technology to systematize your business and boost your brand through organization, simplification, and user personalization. Dave has learned the importance of setting up your technology to work for you, so that you can disconnect from it more often and enjoy more meaningful things in life. 

Connect with Dave Lee and learn more about PlusThis at https://PlusThis.com.

080: Dave Lee: PlusThis Adds Life to Your Business

Infusioncast is all about helping the Infusionsoft community have big time success. The goal of the Infusioncast podcast is to deliver a weekly strategy, tip, or mindset shift. Your host Joshua Millage digs deep into the minds of Infusionsoft experts uncovering incredible campaign ideas, advanced infusionsoft techniques, and stories about how they have found success with Infusionsoft.  

FULL DISCLOSURE: This podcast is in no way sponsored, or endorsed by Infusionsoft. It is a community driven podcast initiative by Joshua Millage (@jmillage)

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