A quick overview of the importance of building & understanding your customer personas and their respective customer journeys. The ideas behind the methodology applied to the tourism, payments, electronics, and kitchen industries.

Business Clinic - Season 2

Season 2 - Episode 1 - Customer Personas & the Customer Journey

The first episode of Acumen Consulting's The Business Clinic podcast series hosted by Inji Amr. The aim of this podcast series it to engage with the business community in a dynamic fashion in order to address any burning questions or business hot topics at both the strategic and operational levels.

The host, one of Acumen Consulting's founding partners is a seasoned economist & management consultant with over 15 years of experience in both fields. On the government policy side Inji has been the project manager for the development of the Egypt Vision 2030 Sustainable Development Strategy, as well as being the lead strategist for several projects undertaken by the Egyptian Ministries of Trade & Industry, Investment, and Planning. On the enterprise development side, Inji has worked across corporations and consulting firms in Egypt and the UAE in order to develop company strategies, launch new products, redesign the organization and re-engineer business processes. In that capacity Inji has worked with the real estate, fintech, food, chemical, plastic, furniture, automotive, engineering and retail sectors. 

Inji is also a serial mentor and has been the business content partner/trainer for tens of start-ups across various competitions and incubators. Inji is an economist with an MBA in finance, and a Stanford Graduate School of Business degree in corporate innovation. She is currently enrolled in an MIT supply chain management degree.

Episode 1 - Business Clinic - Leadership

The second episode of Acumen Consulting's The Business Clinic podcast series hosted by Inji Amr. The aim of this podcast series it to engage with the business community in a dynamic fashion in order to address any burning questions or business hot topics at both the strategic and operational levels.

The topic of this episode revolves around building successful teams with a winning team dynamic.

https://media.gallup.com/DOCUMENTS/whitePaper--InvestingInStrengths.pdf

https://www.shl.com/en/assessments/personality/shl-occupational-personality-questionnaire-opq/

The host, one of Acumen Consulting's founding partners is a seasoned economist & management consultant with over 15 years of experience in both fields. On the government policy side Inji has been the project manager for the development of the Egypt Vision 2030 Sustainable Development Strategy, as well as being the lead strategist for several projects undertaken by the Egyptian Ministries of Trade & Industry, Investment, and Planning. On the enterprise development side, Inji has worked across corporations and consulting firms in Egypt and the UAE in order to develop company strategies, launch new products, redesign the organization and re-engineer business processes. In that capacity Inji has worked with the real estate, fintech, food, chemical, plastic, furniture, automotive, engineering and retail sectors.

Inji is also a serial mentor and has been the business content partner/trainer for tens of start-ups across various competitions and incubators. Inji is an economist with an MBA in finance, and a Stanford Graduate School of Business degree in corporate innovation. She is currently enrolled in an MIT supply chain management degree.

www.acumenconsult.com & https://www.linkedin.com/in/injiamr/

The Business Clinic

Episode 2 - The Business Clinic - Team Dynamics

In the third episode of the business clinic we are honoured to be hosting the brilliant Basil Fateen to discuss content marketing and the pioneering experience of HireHunt.

Coca-Cola videos:

https://www.youtube.com/watch?v=lqT_dPApj9U
https://www.youtube.com/watch?v=P7ADWd9Psag

HireHunt Videos:

https://www.youtube.com/watch?v=dH_Tsmz4Dw4
https://www.youtube.com/watch?v=RqrmXWlmQOY
https://www.youtube.com/watch?v=UIzhUjoT_ck

About Inji: https://www.linkedin.com/in/injiamr/

About Acumen: www.acumenconsult.com

The Business Clinic Episode 3 - Content Marketing

During my stay in San Francisco to attend the Lean Startup conference, I had the pleasure to host Mr. Jonathan Bertfield, a Lean Startup faculty member and a key speaker in the events of the conference.
Jonathan in this podcast touches upon the main principles of the Lean Startup as well as key implementation aspects that need to be taken into consideration.
Jonathan's detailed bio is here: https://www.linkedin.com/in/bertfield/

Lean Startup Co website: https://leanstartup.co/2019-conference/
Barry's website: https://info.thoughtworks.com/lean-enterprise-hh-okt-2015.html

The Business Clinic Episode 4 - Lean Startup Interview with Jonathan Bertfield

10 Strategic Planning Lessons You Can Pick Up Watching Season 1 Of Money Heist, Casa De Papel

Let me start by giving you some context. Money Heist (Casa De Papel) is a popular Spanish speaking series on Netflix described as “Eight thieves take hostages and lock themselves in the Royal Mint of Spain as a criminal mastermind manipulates the police to carry out his plan”. The trials and tribulations of The Professors and his gang as they seek to execute the boldest heist exhibit some prominent strategic planning lessons that we can pick up. 
Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you're going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans, you'll use to reach them. Failing to plan effectively puts the organization at risk.

For more about me and what I do you can find me here:
https://www.facebook.com/InjiAmrBorai
https://www.linkedin.com/in/injiamr/

The Business Clinic Episode 5 - Strategic Planning Through Money Heist

Inji is a seasoned economist & management consultant with over 17 years of experience in both fields. Inji is a Senior Managing Consultant in the Advisory team for Mastercard MEA; leading projects in financial inclusion, digital transformation, loyalty and banking innovation.

Prior to joining Mastercard, Inji co-founded Acumen Consulting, a boutique management consulting firm in Egypt concerned with improving the business environment for SMEs.

Inji is also a serial mentor and is the Lean Startup Co. ambassador to Egypt and sits on the advisory board of the National Employment Pact (founded by GIZ).

Inji is an economist with an MBA in finance, and a Stanford Graduate School of Business degree in corporate innovation. She is currently enrolled in an MIT supply chain management degree.

The Business Clinic

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