Do you ever wonder why so many movies now have a number at the end? Anita Elberse, professor at Harvard Business School, certainly did. In her new book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, Elberse argues that, despite living in a world with more media sources and entertainment options than ever, our tastes are converging on the flashiest blockbuster hits and the biggest superstars.

The Rise of the Blockbuster

Innovation Hub looks at how to reinvent our world – from medicine to education, relationships to time management. Great thinkers and great ideas, designed to make your life better.