Over the years of online sales, scammers on popular trading platforms have invented dozens of fraud schemes. Theft of personal data, including bank cards, substitution of goods, fake reviews, mailings to phishing sites, popular ways to extort money.

How to protect yourself from such fraud? The main protection is your special attention. You cannot disclose your login, password, SMS code, bank card details to third parties. 

Fraudsters are constantly changing tactics. Their goal is to get hold of account data to gain access to money or take out a loan in your name. This information can be sold to third parties. Account theft is a serious threat to all users, requiring immediate intervention from the platforms themselves.

They distribute tempting offers to buy goods at a significant discount via mail, especially before the holidays. The messages always contain a link with a very similar address, which supposedly leads to the store's website. However, in reality, it redirects to a fake resource created for the purpose of stealing funds.

Social media is used to track down customers complaining about problems with their orders and purposefully deceive them. By offering refunds instead of asking for money, they gain the trust of victims, who then divulge confidential information. The criminals then offer fictitious discounts as compensation for the inconvenience and direct them to fake payment sites to top up their accounts.

Fake popular trading platforms, how not to fall for the trick

How to quickly get your business online and find clients. I don't pretend to be a business coach, but since I've been helping my clients with similar issues for many years, I decided to write a little about it. So that others can find something useful and interesting for themselves to conduct their business on the vastness of the global network.

Where to start, the most favorite question of those who are just starting out. First and foremost, add a point on the Google map, in other words, my business. Now in 2025, this is quite difficult to do, there are still tricks. Moreover, abandoned places that can be confirmed with a good desire. And most importantly, remember, you need to at least sometimes deal with the point, go in and change something, add something. Otherwise, they can take it away from you and you will be confirmed again!

Social networks, here you need to focus more attention not only on Facebook, as many people think. Yes, in the search, the business page and group show themselves well. But unpopular social networks can also give a good increase in traffic.

The site is the most difficult question, since many, having watched video ads about how resources are promoted, consider themselves great experts. It does not take much intelligence to write a text using artificial intelligence, but will it be unique when many have rushed there. Advertising will help us, perhaps if you are ready to spend thousands of hryvnias a day, many who have heard the price per click on their topic have no desire. And in general, if you want to try sales from scratch, when there is no budget for a site and other things, and you have a low price compared to competitors, then I advise you to market.

YouTube and TikTok, yes, here you can gather your audience relatively quickly, but the question is how many of the masses will come for the service. More often there is a level of those who just want to learn more and then do it themselves, and many bloggers openly talk about sharoviks, who almost require step-by-step long consultations, instructions and of course for free.

You can quickly show your business on the Internet, the question is how much you are willing to spend on it, money, time and effort. The most important thing is your desire, there are many examples from the lives of my clients, when starting from small people, having grabbed hold of it, made their business visible on the Internet, and did not invest a lot of money in it.

How to quickly get your business online and find clients

I watch bloggers who tell on video how easy it is to create a website and run it in a day without knowledge of web programming. Yes, I always emphasize that there are now a lot of simple designers based on the principle, pull, set up and enjoy. And the resource will become the way you want it. Moreover, they offer many templates that have a pretty good design, and you can also save on the latter.

Let's figure it out further, you wanted a module that performs some useful functions, bam and the system does not provide for this. You want to implement micro-markup code, make a different header, footer, sidebar of the site in certain sections of the menu. But alas, this is also not there, and you will often not be allowed to get into the code, since there are at most just blocks with the ability to insert. Not to mention the use of scripts, for example, for a pop-up contact form. Or fulfill the condition to show invisible code only on a certain page. And for the correct reading of the latter by Google, oh how sometimes it is necessary. Of course, it is different everywhere and it is impossible to say for sure, but from my vast experience there is more no than yes.

That is why when choosing a system on which your future resource will be, think carefully about what you can do with it further to advance in the vastness of the Internet. If you need a site just as a beautiful business card with basic information, then it is not necessary to delve into the intricacies of SEO.

Why website creation is easy and promotion is difficult


Why is it important to save a domain and not a website

Just a couple of days ago, my old client's domain was switched off, that is, the name of the site, which is 8 years old. The joke is that the company with this name no longer exists, and there is another one. And like many poorly understood people, the psychological thought immediately in their head is - I don't want a resource with such a name.

Let's start with the main thing, only in the dot ua domain zone do you need documents for a trademark. If the site has a different ending, there are no problems, especially since my client only changed the name of the company and the type of activity remained the same. And losing such an old site name is complete nonsense, with such an age.

Once I was talking about returning a domain  that was more than 10 years old, and the owner was very worried, moreover, he was ready to overpay, if only they would return it. Now the question is not difficult, pay within a month and everything will be fine. And the customer knows perfectly well that no one is deceiving him . 

Why is a domain more important than the site itself? Let's just say that Google and other search engines remember the name better. No, of course, the content is also relevant if it is well filled and seen. There is even a site  that can show the history of the domain. But in any case, the domain name must be protected, and you must always remember to renew it.

Why is it important to save a domain and not a website

How to check the master who will make the website?

It is no secret that many who decided to create their first resource, aka a website, often do not delve into the details of website building. And it is very much in vain, since most webmasters from the pillars use this very well and present any fart as a great deal.

Of course, the expression a shoemaker without shoes is not quite relevant in the 21st century, if the one who will make you a resource does not have his own, you should think very much. Moreover, such a master or company must be in all possible social networks and the like. Not to mention the transparency and openness of the latter, reviews, comments, posts and more. The same can be said about a point on a Google map.

The technical task that is offered, more often than not a normal person will not give you many sheets in it. If something like this happens, it is also worth thinking, in some cases, when choosing a template, it is enough to spend time in which a specialist will do everything with you. Especially if the information is prepared in advance in text form with images for static pages.

Content and promotion, always check your future texts for uniqueness, with the advent of artificial intelligence, beautiful posts for the ignorant are made there, cheaply. But there is very little uniqueness in them, because it is fast and simple, all the information the AI ​​takes from the Internet, that is, written by someone long ago.

Before writing an article, it is worth looking at the relevance of the search query, such masters rarely talk about the existence of Google Trends. The same can be said about advertising, sometimes there is no point at all, especially in low competition, and in high competition the price per click is high, and not everyone can afford it.

Logins and passwords are a sore subject because of blackmail of those who manipulate in the future. Register the site domain only to yourself, hosting as well. You can give access to the master, in simple words there is an admin, and there is a superadmin, that is, the owner. 

How to check the master who will make the site? Show that you are competent in such matters. The swindler will immediately find a reason not to cooperate with you, he is not interested in this, he will not get anything from you!

How to check the master who will make the website?

Forced Link Addition for Better Website Finding.

I always help my close clients who run their websites so that their resources, or rather posts, are quickly found on the Internet. Let's start with what is needed for this or how it works. The site should not be young, at least the domain should be a year old. Of course, these are all conventions, it also depends on the subject matter, I took the average value.

What you need to have to add in addition to the resource itself. First and foremost, the webmaster's office, that is, Google Search Console, with a confirmed site. In which the link is added after publication, news, blog and the like. Or, more simply, dynamic. Second, my business on the map, which also has the ability to issue a short news item with an image and provide a link to the full site. Third, this is Facebook, a business page and a group if there is one. But like the resource, they should not be young and have subscribers.

Additional features: make a podcast out of the news, add it to your SoundCloud account, and from there you can automatically  post it  to YouTube. Both services are perfectly indexed by Google, and don't forget about subscribers via  your site's RSS channel , and other unpopular social networks.

Forced Link Addition for Better Website Finding

Will artificial intelligence be able to replace IT professions? Now only the lazy do not talk about it, to be honest for me all popular AI platforms are a tool for checking my activity on the Internet. In simple terms, the location of my clients, and how they are described.

What already exists, or how it is used. If we talk about TikTok and the like, for example, there is a sea of ​​videos made by AI, from simple to complex. But it is clear to the naked eye that this is artificial, high-quality ones will still be made by people. The same can be said about images, the intelligence makes templates and takes them from the vastness of the network, the same photo banks, and there are a lot of free templates for logos and the like. A good director and designer will be held in high esteem for a long time. 

Text information, rewriting and creation. I tried a lot myself, quite qualitatively, but in rare topics about which little has been written, he can't come up with anything new. And sometimes he writes complete nonsense. And in any case, it needs to be redone, that is, copywriters, rewriters have caught the essence of AI and work with it perfectly. 

Programmers, yes, artificial intelligence can write code, but even in paid versions it makes a lot of garbage. It is enough for minimal tasks, but for more serious projects it is no longer there. And when you need to connect something together, the same thing. AI-powered sites, minimal landing page possible, a full-fledged site for good indexing by a search engine, only a live webmaster.

Artificial intelligence only helps the IT sphere, but it will not replace a good specialist in it for a long time.

Will artificial intelligence be able to replace IT professions?

How to develop your website correctly and what you need for this.
Let's say you have a website, it already exists and you want to develop it, what do you need for this? First of all, to find it in the search, fill it with unique information. That is, written by you, and not in artificial intelligence. Add images to each page, only your own. But to go further, you need a news feed, that is, stories about your activities or near your business.

Correct configuration of modules such as blog, news, articles and the like, gives an excellent result for the future. Not so long ago I wrote about categories . Which I recommend creating right away, and before that think carefully about what might be on your resource. Moreover, for the visitor it is a convenient filter, if of course you place the choice in the right place. And for Google the navigation line is important for indexing. 

It is also worth mentioning for those who do not have a new site, rewriting old posts gives decent results. By the way, sometimes I change and add information in the static pages of my resource. To force search engines to review them again. I forgot to say that the Internet is not only Google, you need to add a site wherever possible.

How to develop your website correctly and what you need for this

Page switches or automatic scrolling, let's figure it out. Pagination, page-by-page output of information is called pagination. Page numbers in the output of the news feed or products can be seen on any site or online store at the bottom. Infinite scrolling, it loads when scrolling the page, that is, the lower posts appear automatically, often with beautiful transition effects. Well, and something in between, a button to load more, show more and the like. Many have seen all of this.

Each of these methods has its pros and cons. Personal opinion on this matter, the news resource has better switches, since automatic scrolling has a number of disadvantages. The load more button is more relevant for goods. Moreover, the last two methods do not always work correctly. Devices with limited resources may start to slow down due to the huge amount of loaded information.

Website developers should weigh the pros and cons of infinite scrolling and pagination before making a choice. For example, infinite scrolling works well for social media, where users consume an endless stream without searching for anything specific. Pagination works better for search results pages, where people are looking for something specific and where the position of data elements is important.

Page switches or automatic scrolling

Creating a website, the client understands the meaning and is ready to spend. What does this mean? Customers are different, some are huffing and puffing but can't afford everything. Others are rich but greedy, but there are those who delve into all the details of website building and promotion. And it's very pleasant to deal with them.

For example, you need to fill the site cool and uniquely, they don't skimp on copywriters and rewriters, moreover, they add to them themselves. They think over the entire structure of the resource with the master, where, what and how will be located. They select images, logos and icons. They test and only then give the green light for a full launch of the site. And already in the process they change something.

They deal with all popular social networks, or rather their managers. They control reviews in Google My Business. They research search queries in Google Trends, after which they write articles for the resource, realizing that in the future they will give a good increase in traffic.

They shoot videos and upload them to TikTok and YouTube. And the bravest ones create podcasts; nowadays it is not difficult to make a pleasant female or male voice narration from an article, and voice-overs are free. And finally, understanding website owners know that in order to get to the top with a new resource without advertising, it takes at least three months in low competition, and in high competition it takes a year.

Creating a website, the client understands the meaning and is ready to spend.

Are you a business owner in the USA and you need a working website?

In fact, for any part of the world, you can create a resource that will actively work, bringing a decent result. A minimum of effort is required from you, change text and images to fill the site with unique information. What would probably make your site the best and it would be shown in the first line of the search.

Make website, site development, promotion USA