Tim and Erik discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Erik also tells us about the many processes of pitching to a client and discusses ‘Win Without Pitching’ by Blair Enns. Lastly, Tim asks about social responsibilities of an agency owner and best practices for inclusivity in the workplace.  is an advertising and creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via customer journey programs.

01. Design Centric Spaces - Rethinking the Agency Experience

Tim chats with Kenna Smith (Business Director) and Kerry Franz (Creative Director) the co-founders of Wildforth Creative.&nbsp; Wildforth is a packaging and branding design agency here in Seattle. Kenna and Kerry are strategic thinkers, creative doers, dreamers, problem solvers, and relationship builders. In this episode Kerry, Kenna, and Tim talk about how their agency got started, the legal side of starting a business partnership, the first year of running an agency, what is the best project management system, and what it’s like to own a business during the COVID pandemic.&nbsp; They also cover how the name ‘Wildforth’ helps Kenna and Kerry to be brave, what they look for when hiring freelancers, charging a client what you are worth, and creating long term relationships with clients.&nbsp; Lastly, Kenna and Kerry talk about the power of women entrepreneurs, and the best things about having a team of women.  is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.

03. “Welcome to Wildforth" - A Design Agency's First Year

Tim chats with Finn Mckenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers. In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to anyone trying to grow their brand.&nbsp; Tim also asks Finn about lifetime value versus acquisition costs for a coach, and about how Finn moved from producing a deliverable to charging for the value of his knowledge.&nbsp; Beyond this, the two answer questions regarding setting and defining specific business goals, setting a higher bar for your own expectations, thought leadership and Mindshare (or Share of Voice), getting clients to trust your team as well as yourself, the value of Storytelling, and how to prepare for and survive recessions.  is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.

02. Growing Your Personal Brand with The Punk Rock MBA

Jerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue.&nbsp; Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effects modeling they were able to gage long-term voter sentiment more accurately than most polls, and were actually able to predict Trump’s win of the 2016 election, a result which they publicized in October of 2016.&nbsp; Beyond voter sentiment, Tim and Jerry covered biometric analysis as a research tool, the specifics of latent effects modeling (aka. how to get people to remember you fondly), AI and machine learning, how creatives can use AI to their advantage instead of being made redundant by it, and how to survive the current economic downturn.   is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs. &nbsp; &nbsp;

04. Why Presidential Pollsters Still Fail to Predict Voter Sentiment

Input Doc explores the intersection of what marketers need and what creative agencies provide. This interview-based show is hosted by Tim Yeadon, Principal & Creative Director of Clyde Golden, a strategy and content agency in Seattle.
Email: tim@clydegolden.com

Input Doc: Marketing Interviews