What's the #1 mistake most companies make when it comes to marketing? They try to sell to the wrong audience at the wrong time. Instead of trying to sell to everyone, you need to understand your audience in relation to where they are in your sales funnel - and deliver appropriate content that "pushes them" down your funnel in a way that's natural and helpful. That's whats we'll get into during this episode - complete with real examples.

Insane Growth With Mitchell Harper

Ep #3: The Real Reason Your Marketing Isn't Working

Whether we realize it or not, we all make decisions based on certain assumptions and limiting beliefs we hold. Some may be valid, but most aren't. We also use confirmation bias to trick ourselves into feeling that the decisions we make are right - even when we've never made similar decisions before. In this week's episode of Insane Growth, I'm going to share with you a few strategies you can use to identify and "reprogram" any assumptions you have that are no longer serving you or that are slowing you down. If you're not happy with the progress you're making towards specific goals in your life, then my guess is you're trying to move forward with assumptions that are no longer valid for where you are in life. In this episode, we get rid of them once and for all.

Ep #5: Challenging Your Assumptions

I just got back from a trip to Las Vegas for my 35th birthday. When I was there I played a lot of Blackjack, won $6,500 in about 25 minutes and found that the way I play the game has a lot to do with how I build businesses. In this episode I'm going to talk about why you should NOT "bet the farm" when starting a new business and I'll share with you the idea of risk mitigation and getting your money back out of your business ASAP, which goes completely against what most investors and even most entrepreneurs do.

Ep #6: What I Learned Gambling In Las Vegas 💵

My two biggest focuses in life are building great businesses and being the world's best dad for my two beautiful girls. In this episode I'm going to share the 6 lessons I've learned over the years that have helped me continue to work hard on my businesses while still being present as a dad.

Ep #7: What I’ve Learned About Being A Dad And An Entrepreneur

In just 4 years, how has Conor McGregor gone from homeless to winning a UFC title in two different divisions and now going on to fight Floyd Mayweather as a boxer in what will be the highest-grossing Pay Per View event of all time? A lot of it has to do with the incredible mindset he's cultivated. This week I break down some of Conor's quotes about mindset and psychology and talk about how we can apply them in our lives to help us build our businesses faster.

Ep #8: The Conor McGregor Mindset

People fear loss more than they yearn for gains. Once you understand that, you can completely change how you position your product or service during the sales cycle.

One of the best ways to create an offer “too good to refuse” is to incorporate a strong risk reversal guarantee into the purchasing process.

In this episode I’ll walk you through examples of great risk reversals you can use if you sell SaaS, e-commerce or agency services – and I’ll explain the psychology behind why they work so well to dramatically increase your conversion rate, even if you’re in a crowded or commoditized space.

Ep #9: Using Risk Reversal To Double Your Conversion Rate

If you're a SaaS founder and want to learn how to triple your MRR in the next 12-18 months then make sure you check out my new on-demand training workshop at https://www.mitchellharper.me/masterclass

We've been testing an interesting new way to drive "micro commitments" via Facebook Ads, essentially taking people through an automated marketing campaign using Facebook Messenger. In this episode I'll walk you through the strategy and explain the marketing psychology that I believe has made it so successful for us.

Ep #11: Using Automated "Micro Commitments" Via Facebook Messenger to Generate Sales at Scale

Want to grow your business faster, with fewer mistakes and in less time? If so, check out Inner Circle at https://www.insanegrowth.com/innercircle/

Inner Circle is my private online community filled with hundreds of smart business owners who can act as your personal sounding board and network. You'll also get monthly Q&A calls, live webinars with me and my team of experts and access to training you can't find anywhere else.

On this week's episode of Insane Growth I'll teach you how to become the face of your brand and explain why it's absolutely critical. Getting comfortable in front of the camera helped me build a 9-figure net worth in less than 10 years.

Ep #12: The Number One Thing I Did To Build a 9-Figure Net Worth

Want to learn how you can use advanced marketing psychology to add $1,000,000 to your revenue in the next year? Come along to my new one hour training webinar for entrepreneurs at https://www.insanegrowth.com/6steps

In this episode I'll walk you through the "Perfect Day" exercise I learned from one of my mentors back in 2006. You'll end up with a clear vision for what you want your life to be like, including what you do, who you spend time with, where you live and how you impact the world.

Ep #13: How To Architect Your "Perfect Day"

Want early access to my new training program, Lead Generation Machine, before anyone else? Want to get over $10,000 in additional training and help from me, completely free? If so, head on over to http://bit.ly/LGM-PODCAST and grab one of the last spots in our early access program for this new training.

In today’s episode I’ll show you the market validation and customer development process we used to sell $48,117 in pre-order for my new training program Lead Generation Machine (which doesn’t even exist yet).

If you want to launch a new product but don’t have any money, then pre-selling access at a discount is the best way to not only generate cash to fund product creation, but it’s also the ONLY way to validate that people actually want your new product.

Insane Growth by Mitchell Harper