"I just felt like everybody had forgotten the most important person in the room - the consumer"

Jen Drexler, Senior VP

Jen Drexler, Senior VP_ Truth

"It was so incredible to see the way kids were creative in building their perfect play space"

Tiffany Aguilar, Research Manager

Tiffany Aguilar, Research Manager

"Understanding what possibilities exist create the most exciting moments in the work"

Stephen Lenzen, VP Quantitative

Stephen Lenzen, VP Quantitative

Insight Strategy Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.

We connect you to people. We want you to know your brand, your audience, and your offering like you know your best friends. So we dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. We believe you should be inspired by your consumers, empowering you to inspire them in return.