Melissa Todisco is the new VP of Marketing at Concentric.  She was drawn to Concentric because they are disruptive.  They don’t sit back and wait for others to pave the way in front of them, they are pioneers.  Melissa fell in love with telling innovation stories during her time consulting for companies like 3M, and she is looking to tell those same stories at Concentric.

The Future of Marketing Analytics with Melissa Todisco

Rebecah Wiegardt is an Account Based Marketing Manager at Vyond, and she understands the importance of collaboration.  For Rebecah, collaboration means sales & marketing sitting down in the same room.  It means having the same goals.  It means an overlap in responsibilities.  And it means that marketing works with sales, not for sales and not ahead of sales.

The Importance of Collaboration in ABM with Rebecah Wiegardt

Jessica works in Account Based Marketing for RollWorks, a division of AdRoll.  She has been in the high tech B2B world for nine years.  She worked with two different predictive scoring companies before her time at AdRoll.  She’s been in her new role for over two years now where she gets to market to marketers.  We sat down with Jessica for this episode of The Intelligent Marketer to hear all about her job at RollWorks, Artificial Intelligence, and her career influences.

How Artificial Intelligence is Influencing Account Based Marketing with Jessica Cross

Are you drowning in data? You can have too much of a good thing, and that includes data. Zak Pines is the VP of Marketing at Bedrock Data. He’s been in and around the marketing technology space for a few decades, and now his job is to solve problems around data. Zak knows how valuable data is, but he also knows that too much data can keep you from making decisions.  Integration challenges, conflicting data sets, and a lack of insight can leave you worse off than if you had less data to begin with.

In this episode of The Intelligent Marketer, we spoke with Zak about his time at Bedrock, balancing the use of data, and the alignment of sales and marketing.

How to Balance The Use of Data with Zak Pines

With 20 years of experience, Inga Romanoff is heavily involved in the marketing industry as a thought leader, and she even owns her own consulting agency, Romanoff Consultants.  She has been heavily involved on the tech side of things lately helping companies figure out their marketing tech stack and take their business to the next level.  Her company is focused on creating growth and new capabilities for their customers. 

Inga joined us for an episode of the Intelligent Marketer to talk about her company, how the role of marketing executives is changing, and what trends she sees in the near future.

The Ever-Changing Role of Modern Marketing Executives with Inga Romanoff

The difference between high and low performing marketing organizations can be small.

They can read the same books, listen to the same podcast, but have different results.

Mathew Sweezey is the Principal of Marketing Insights at Salesforce.  He can usually be found doing market research, speaking on the road, guesting on a podcast, or writing an article.  He’s spent the last two years researching companies all over the globe in every single vertical to determine the traits of high performing marketing organizations.  

Often marketers intuitively know what to do, but they don’t have concrete data behind their inclinations to make a persuasive case for change. Mathew’s research can be used as ammunition for your arguments.  It’s the whole reason his team took on this project.  They wanted to show what makes high performing marketing organizations tick!

“That’s one of the big problems that a lot of marketers have.  It’s not that we don’t know what to do, it’s that a lot of times, making these arguments internally of why we should change is very difficult” - Mathew Sweezey

In this week’s episode of the Intelligent Marketer, we sat down with Mathew to talk about how these top-performing organizations demonstrate excellence in executing within five key aspects: executive buy-in, budget, technology, Agile, and collaboration.

The 5 Key Traits of High Performing Marketing Organizations with Mathew Sweezey

Matt Harris is the CEO and Founder of sendwithus.com, and he helps companies use email to provide the best possible customer experience.  

Matt is a reformed engineer turned marketer and CEO.  He started sendwithus around 6 years ago where his team developed an expertise around sending personalized emails, and he learned to build a sales organization along the way.

Matt joined us for this episode of The Intelligent Marketer to talk about how companies can use email to communicate better with their customers.

He provided 5 examples of how to do this in your organization: leverage sign up data, help customers find what they’re looking for, celebrate customer birthdays, encourage purchases from abandoned shopping carts, and get creative!

How To Use Email To Communicate Effectively With Your Customers with Matt Harris

About The Intelligent Marketer Podcast Series:
A podcast dedicated to helping B2B demand and ops marketers leaders navigate the muddy waters of activating data for revenue and customer growth. During the series, we’ll feature progressive marketers that have overcome the challenges of today’s environment and will share blueprints to their success. 
Shameless plug for CaliberMind:
CaliberMind allows you to quickly collect, consolidate, analyze, transform, enrich, and model data from ALL your silos. Power-up your Marketing Automation, CRM, and Customer Success tools and build a data warehouse in one click. Uncover personality insights from your sales emails using NLP without writing any code; analyze marketing content and other unstructured data for tone of voice and thematic matching, then match content with actual people in your sales and marketing systems -- like Netflix for your B2B Customers.

Visit us at www.calibermind.com.

//"You have to collect the dots, before you connect the dots" ~Raviv Turner, CEO, CaliberMind