Software development and Internet business

Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we're joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid.

"The landscape of user acquisition is rapidly changing. And it's actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster." — Brian at 3:25

Visit Brian's website: www.Coelevate.com
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Startup Growth Tactics with Brian Balfour (VP of Growth at HubSpot)

Intercom's Elizabeth McGuane sits down with Karen McGrane to discuss when startups should start thinking about content strategy, how to communicate your brand within a product, and why you should stop thinking in pages.

Karen McGrane, Managing Partner, Bond Art + Science

In February 2013, Slack had no product, no customers and only 8 employees. One of those employees was Ali Rayl, who was tasked with creating the company's customer support experience. Today her team supports more than 5 million daily active users. In a conversation with Intercom's Adam Risman, Ali shares lessons learned from Slack's early days, the unconventional way she measures her team's performance, how her team promotes knowledge sharing and much more.

Ali Rayl, Head of Global Customer Experience at Slack

Cole Loves Your Insides Out

On the Inside Intercom podcast you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.

Ali Rayl, Head of Global Customer Experience at Slack

Inside Intercom

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