Name: Krithika Muthukumar, Product Marketing at Stripe by Inside Intercom in Software development and Internet business
Duration: 29 min 27 s
Description: <p>As Stripe's first marketing hire four years ago, Krithika Muthukumar spanned anything from positioning and branding to developer campaigns, product launches to writing copy. In this interview with Intercom's Adam Risman, Krithika shares how the marketing team has evolved over the years, the importance of launching with intention, and much more. </p>

Software development and Internet business

Why do startups fail? What are the best ways to scale up and grow your customer base? How do you test and verify new business ideas? In this episode, we're joined by Brian Balfour (VP of Growth at HubSpot) to discuss different user acquisition and growth tactics, as well as the major mistakes that all startups should avoid.

"The landscape of user acquisition is rapidly changing. And it's actually changing at an accelerating rate. More and more platforms are becoming available to us and their cycle of peak effectiveness to depreciation is becoming faster and faster." — Brian at 3:25

Visit Brian's website: www.Coelevate.com
Email us: Hello@UXandGrowth.com
Austin on Twitter: Twitter.com/ustinKnight
Geoff on Twitter: Twitter.com/dailydaigle
Matt on Twitter: Twitter.com/mattrheault

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Startup Growth Tactics with Brian Balfour (VP of Growth at HubSpot)

Intercom's Elizabeth McGuane sits down with Karen McGrane to discuss when startups should start thinking about content strategy, how to communicate your brand within a product, and why you should stop thinking in pages.

Karen McGrane, Managing Partner, Bond Art + Science

<p>As Stripe's first marketing hire four years ago, Krithika Muthukumar spanned anything from positioning and branding to developer campaigns, product launches to writing copy. In this interview with Intercom's Adam Risman, Krithika shares how the marketing team has evolved over the years, the importance of launching with intention, and much more. </p>

Krithika Muthukumar, Product Marketing at Stripe

Cole Loves Your Insides Out

On the Inside Intercom podcast you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.

Krithika Muthukumar, Product Marketing at Stripe

Inside Intercom

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