Name: Tony Ulwick, Founder of innovation consulting firm Strategyn by Inside Intercom in Food for thought
Duration: 46 min 33 s
Description: Intercom co-founder Des Traynor talks to Tony Ulwick, the inventor of outcome-driven innovation and a decades-long champion of jobs-to-be-done as a method for product design.

Getting a job done better means doing it faster, more predictably, and with higher output. That criteria is universal across jobs and should guide research questions.

To create a better product, you have to measure how well the current iteration does the job from three angles: the functional perspective, financial perspective, and consumption chain perspective.

Food for thought

Intercom co-founder Des Traynor talks to Tony Ulwick, the inventor of outcome-driven innovation and a decades-long champion of jobs-to-be-done as a method for product design.

Tony Ulwick, Founder of innovation consulting firm Strategyn

Cole Loves Your Insides Out

On the Inside Intercom podcast you'll hear the team from Intercom interview makers and do-ers from the worlds of product management, design, startups and marketing.

Tony Ulwick, Founder of innovation consulting firm Strategyn

Inside Intercom

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Josselin Perrus

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