On this week’s episode, Lanna Hill, founder of Leverage Media joins Ali Raza to discuss PR strategies and the impact they can have in the marketing, sales or business success of an organisation.

We talk about:

- The commercial impact of a strongly defined PR strategy
- Finding a story that the media pays attention to
- Measuring the value of media activities
- What founders and marketers can learn from Trump’s PR strategy
- Getting leadership to recognise how PR affects marketing performance

Follow Ali Razza
INSTAGRAM | https://www.instagram.com/alirazatg/
LINKED IN | https://www.linkedin.com/in/ali-raza-...
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
www.invicta.agency

Follow Lanna Hill
INSTAGRAM | https://www.instagram.com/lanna.hill/
LinkedIN |  https://www.linkedin.com/in/lanna-hil...
www.leveragemedia.com.au

EP 001 - Building Your Market Profile with PR Strategy - with Lanna Hill

THE ART OF DEMAND PODCAST | EP 002 | ALISHA CONLIN-HURD

This week, we had Alisha Conlin-Hurd joining Ali Raza to discuss 6 common mistakes that marketers or founders make when considering conversion optimisation and marketing funnels.

We talk about:

- Common CRO mistakes people make when trying to optimise their marketing system
- The problem with making offers to prospects that sound as boring as ‘boiled chicken’
- What the marketing growth levers should look like in a scaling company
- Creating compounding growth in customer acquisition
- How sales team inefficiencies hurt your marketing efforts

Follow Ali Raza
Instagram | https://www.instagram.com/alirazatg/
LinkedIn | https://www.linkedin.com/in/ali-raza-380412104/
Facebook | https://www.facebook.com/Ali-Raza-107546881645923
https://www.invicta.agency

Follow Alisha Conlin-Hurd
LinkedIn | https://www.linkedin.com/in/alishaconlinhurd/
YouTube | https://www.youtube.com/alishaconlinhurd
Twitter | https://twitter.com/alishaconlinh
https://www.persuasionexperience.com

EP 002 - 6 Conversions And Marketing Funnel Mistakes That Prevent Growth - With Alisha Conlin - Hurd

THE ART OF DEMAND PODCAST | EP 003 | 

Winning positions in the search engine gets more and more difficult each year. 

To top it off, B2B audiences just don't behave the same way in how they buy anymore either. So does this mean SEO no longer has a place for B2B companies?


On this episode, I discuss:

- The real purpose of SEO

- What SEO is supposed to look like in a B2B strategy

- How B2B buyers are behaving in the search engines now

- Search content strategy comparison of Drift with other 'search competitors'




Follow Ali Raza

INSTAGRAM | https://www.instagram.com/alirazatg/

LINKEDIN | https://www.linkedin.com/in/ali-raza-...

FACEBOOK | https://www.facebook.com/Ali-Raza-107...

www.invicta.agency

The Art of Demand