This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about repurposing static assets into interactive experiences. From white papers, Audrey has seen such experiences as interactive versions of white papers, interactive eBooks, and even interactive infographics be produced out of the same single static asset. What else can you create from your existing static assets? Audrey has the answer! Listen in!

Ask Audrey Podcast

Ask Audrey - #3: Repurposing Static Assets Into Interactive Experiences

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about the intersection of interactive content and lead generation. Every day, Audrey speaks with clients about how they can generate more leads with their interactive content experiences. Listen to this week's Ask Audrey episode to see just what she recommends in order to reach those lead generation goals.

Ask Audrey - #4: Generate Leads with Interactive Content

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With static content, marketers really can only see if their visitors filled out a form or not, or did they download the content or not, with no insight into whether they actually read any of it. Interactive content gives you a deeper understanding about your visitors, some of their pain points, their knowledge gaps, what their interested in, and much more. On this episode, Audrey explains what exactly you can measure using interactive content.

Ask Audrey - #6: Measuring Interactive Content Results

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

From valuable data points you are looking to gain from your prospects to figuring out the most compelling data points your prospects want out of your content, interactive infographics can really drive major results in conversions and educate your audience. Listen in to this episode to see what Audrey recommends when brainstorming for your interactive infographic.

Ask Audrey - #7: Interactive Infographic Best Practices

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content is taking over content marketing! Our audiences are no longer satisfied with the boring, static, form-filled pages marketers used to churn out like a factory. Throughout the past year, content marketers have been striving to make their content more engaging and hoping to gain more data out of the online interactions their visitors have with them.

But what truly makes for a great interactive content experience? On this episode of Ask Audrey, check out what our Director of Customer Engagement has to say about the elements that go into creating that perfect online interaction.

Ask Audrey - #8: What Makes A Great Interactive Content Experience

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

With starting or kicking off any new objective or practice, the hardest part may be just that: getting started. So how can content marketers combat the challenge of knowing what to do first when creating interactive content? Audrey takes you through what questions to ask yourself to get you on the track to success.

Ask Audrey - #9: Interactive Content Marketing Challenges

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Over the past year or two, we have seen our fair share of interactive content experiences break into the content marketing scene. Audrey has seen everything from interactive white papers to extraordinary solution builders. Every day, one of our clients is doing something bigger and more impressive in the ion platform than the yesterday. On this episode, Audrey shares what she thinks are some of the most unique and innovative interactive content experiences.

Ask Audrey - #10: Unique & Innovative Interactive Content Experiences

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Nothing is worst than a major fail. Even worse when you find out that fail is compiled into the “Greatest Fails of 2016” video on Youtube. And we would never wish it upon anyone to experience that with their own interactive content. I mean could you imagine a “Greatest Interactive Content Marketing Fails” compilation video?! It would be brutal. So on this episode of Ask Audrey, ion’s Director of Customer Engagement aims to keep you from ever starring in one of those highlight reels by telling you what exactly makes for an interactive content fail and how you can avoid it.

Ask Audrey - #11: Interactive Content Fail

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’re going back to the basics with this one but it’s the foundation of everything this series, and ion, is about. We’re in full swing of the content marketing era but interactive content is still a rather new concept, which leaves some people still wondering… what exactly is the difference between static and interactive content?

Ask Audrey - #12: The Difference Between Static & Interactive Content

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can take some planning. And it can be overwhelming for marketers that are just starting to dip their toes into the interactive content pool. So how do you plan on how much of your content to transform and where to begin?

Audrey guides you through where interactive content can fit under your content marketing umbrella and what content you currently have that can be more effectively measured with the use of interactive content.

Ask Audrey - #13: How Much Of Your Content Should Be Interactive?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, Audrey tells you what it really takes to be the most successful interactive content marketer. See what it takes to not only be a successful content marketer but a successful interactive content marketer!

Ask Audrey - #15: What Makes A Successful Interactive Content Marketer?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On this episode, we talk to Audrey about THE most popular type of interactive content out there right now — quizzes! From the Buzzfeed quizzes we’re all guilty of taking to see what our spirit animal is to the educational quizzes you are looking to provide for your audience, Audrey gives you what you need to know when actually using quizzes for measurable marketing results.

Ask Audrey - #16: Quiz Best Practices

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Audrey has been in content marketing for over seven years. So you can definitely say she’s seen it all! Seven years in the marketing industry is comparable to a lifetime’s worth in other industries, as marketing tactics are ever evolving. So for Audrey, who has gone from print to digital and static to interactive, we wanted to know her take on the evolution of content marketing.

Hear what Audrey has to say about her experience in the content marketing world!

Ask Audrey - #17: How Has Content Marketing Evolved?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’ve given you best practices for some of the top interactive experiences — assessments, infographics, quizzes. But there’s another one that’s popping up across industries everywhere.

Calculators can be a great interactive experience for almost all industries, coming in as the second most common form of interactive content used according to CMI’s Deliver Peak Experiences with Interactive Content report. But what should you plan for if you want to build your own calculator experience for your brand or company?

On this episode of Ask Audrey, ion’s Director of Customer Engagement tells you what you need to know about creating a calculator from the information you already have available to you.

Ask Audrey - #18: Calculator Best Practices

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

She’s back! Our favorite Director of Customer Engagement is back to give you her scoop on anything interactive content marketing, from tips and tricks to advice to even some customer insight.

While we took a little break over the holidays and the beginning of the year to get our own interactive content marketing strategy rolling, we finally got back in the studio to talk to Audrey about what she’s most excited for in 2017.

Ask Audrey - #20: What are You Most Excited for in 2017?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

When it comes to interactive content, ion’s Director of Customer Engagement knows all. That’s why she’s a huge resource for our customers, whether it’s about adopting interactive content or creating and building an interactive experience. So when 2017 rolled around, she got to see a lot of what was on marketers’ minds when it comes to content and digital experiences.

Want a peek inside what our customers are really working towards in 2017? Check out what Audrey has to say in this episode of Ask Audrey!

Ask Audrey - #21: What's on Marketers' Minds this Year?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Earlier in this series, ion’s Director of Customer Engagement talked about what challenges content marketers were really facing when making the leap to interactive content. The choice to adopt an interactive content strategy never seemed like a tough choice to make for marketers. However, getting started, and taking that first step once the choice was made, seemed like the toughest part.

So here we are in 2017, and we’re seeing those challenges evolve and the trends around them are changing. In this episode, Audrey gives you the updates and how to overcome these challenges.

Ask Audrey - #22: Interactive Content Marketing Challenges, Part 2

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

On ion’s homepage right now, it says that “ion is the CMS for everything your CMS can’t do.” And it’s true! But what do we really mean by that?

Having a platform that can create interactive experiences with no code, lots of flexibility, and little resources is huge! And having the ability to embed those experiences inside an existing site environment is the cherry on top. On this episode of Ask Audrey, ion’s Director of Customer Engagement explains what that CMS statement really means to us and how ion has enabled our customers to create interactive content outside of what their website CMS is used for.

Ask Audrey - #23: Do You Need a Special CMS for Interactive Content?

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

At ion, we’re so focused on helping guide our customers to bigger and brighter things that we often forget what it’s like on the other side. So we wanted to hear directly from the customers about how they’re using ion to create engaging interactive content experiences.

In this episode, ion’s Director of Customer Engagement, Audrey Ross shares insights she learned from her interviews with customers about how their internal teams are working together to really bring their content to life using the ion platform. Check it out and take a note from our customers on how you and your team can get started with taking the leap to interactive content.

Ask Audrey - #24: How Customers Bring Interactive Experiences to Life

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Turning your static content into interactive experiences definitely takes time to concept. But a lot of marketers have a hard time figuring out where to start and how to build ideas around what type of interactive content to use.

On this episode of Ask Audrey, ion’s Director of Customer Engagement breaks it down into practical steps and questions to ask yourself when beginning to concept your interactive experiences. It’s not just about understanding how your content is being consumed today, but understanding what you want your audience to do with your content.

Ask Audrey - #25: From Concept to Experience: Repurposing Static Content

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

In this Ask Audrey episode, Audrey tells you exactly what type of content you should be using for lead nurtures and where to start when building a rich lead profile for your sales team.

Whether you’re new to interactive content or a total interactive experience veteran, every marketer faces challenges when warming their leads and using interactive content in their lead nurture programs. Listen in and start turning those leads into customers through the use of interactive content!

Ask Audrey - #27: How you can use Interactive Content for Lead Nurture

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you had a chance to listen in on our last Rapid Fire episode of Ask Audrey, you may have heard that Audrey got a little caught up on the question for the best experiences to put on a website. Of course, after throwing all those questions at her as fast as we did, we may have burnt her out. But she’s back at it and ready for whatever interactive content marketing questions we throw at her!

So on this episode, we revisit the question: what makes a good interactive content experience to put on a website to help drive leads? See what Audrey thinks are the best types of experiences to succeed at gaining leads from your site.

Ask Audrey - #32: Interactive Experiences to Drive Leads from your Website

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

There you are, sitting behind your desk, racking your brain trying to figure out how to increase engagement with the static PDF your Marketing team created. You’ve done your research and realize that it’s turning out to be interactive content or bust. So you take your time researching and figuring out how to best transform the PDF into this incredibly engaging interactive experience.

But then you think for a second and realize you have other pieces just like this PDF that you could really benefit from turning into digital experiences.

Hold on. Time to take a step back. You know you’ve seen options out there that can take each one of your pieces and create something new and exciting for each of those. But you really want control. You want the ability to update as needed since your company is growing so rapidly. And you want to have everything in one place.

So you start looking at interactive content platform options. But how do you really know which, or even if, an interactive content platform is the right fit for your organization? Do you wonder what exactly an interactive content platform can do for you and your marketing strategy?

On this episode of Ask Audrey, ion’s Director of Customer Engagement dives into some of the benefits of interactive content platforms and how you can find out which is the right fit for you.

Ask Audrey - #35: How an Interactive Content Platform can Transform your Marketing Strategy

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

It’s no secret that, as content marketers, we are so excited utilize interactive content in our marketing strategy. Once you’re ready to begin creating, the thrill takes over, and you just can’t wait to get something out into the wild to be consumed and engaged with by your audience.

But you may want to slow down and take a bit of a different approach. While we are all for the excitement of adopting interactive content into your brand or organization, there are a few things content marketers should be doing differently when developing their idea or strategy for a new piece of interactive content.

In this episode, hear what tips ion’s Director of Customer Success wants to give you if you’re thinking about creating that next new and exciting interactive experience.

Ask Audrey - #36: Why You Should be Taking a Different Approach with Your Interactive Content

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Recently, Content Marketing Institute released this year’s research report on interactive content (and if you’ve been following along with ion’s podcast, we’re sure you’ve heard a bit about it). One takeaway we were intrigued by was that the data showed that the longer a company uses interactive content in their marketing strategy, the more successful they’ll be.

You know that feeling when what you’ve been witnessing with your own eyes is affirmed in writing from actual research? Yep. We had that exact feeling when first seeing the data — mainly because we continue to experience this alongside our customers time and time again.

As marketers, we know that a lot of our initiatives take incredible perseverance, and interactive content marketing is no different. Interactive content needs to be just that: interactive. But not just for the user. As a creator of interactive content, it’s important to keep learning from your experiences, keep experimenting and testing, and see what resonates.

There has been one big factor in the success we’ve seen with our customers, and that’s that the customers that have seen such incredible success believed in interactive content as being a long term plan from day one. They knew what they needed to do to reach their end goal and didn’t stop persevering until they did.

While creating interactive content doesn’t have to be daunting, it should be a long term part of your marketing strategy. Listen in to this episode of Ask Audrey to hear how she’s seen that success with some of our customers and why the perseverance with interactivity has skyrocketed their results.

Ask Audrey - #37: Knowing Your End Goal: Continued Efforts with Interactive Content Leads to Success

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

According to Content Marketing Institute’s recent research report, engagement is the number one reason for using interactive content and educating the audience is the second. So it’s no surprise that 79% of content marketers plan to increase their use of interactive content in the next year in order to create a more meaningful and useful relationship with their online visitors.

However, many marketers find it challenging to decide what type of experience to create when first diving into interactive content. While it depends entirely on what static content you have ready to repurpose and what level of the funnel you want to target, we’re seeing that interactive infographics have taken the top spot for the most popular type of interactive content, according to the CMI research report.

Want to know our thoughts on why interactive infographics are all the rage in 2017? Check out this episode of Ask Audrey, when ion’s Director of Customer Engagement explains exactly why these types of experiences can create engagement and educate your audience.

Ask Audrey - #39: Why Interactive Infographics are Gaining Popularity

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We all know the underdog. You know, the one who no one really expects to win. But every now and then, the underdog comes out on top and stuns everyone. And to their surprise, the underdog is no longer so underrated, but now looked at in amazement and a new light in shed on them.

And this week, we’re here to shed a new light on the underdog of interactive experiences. Infographics, ebooks, interactive white papers, quizzes — we all know the top dogs and either have used or created them ourselves. But there’s one type of interactive content experience that we really feel is one of the most underrated and underutilized types for digital marketers.

In this episode of Ask Audrey, ion’s Director of Customer Engagement shows off the underdog, details why she thinks it really is one type to look at in a different light, and tells the story of a real-life example of it really working for one organization.

Ask Audrey - #40: The Underdog of Interactive Content Experiences

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Interactive content can be a huge aid in bridging the communication gap between sales and marketing, allowing marketing to have further insights into what content your audience is interested in and allowing sales to see what your audience needs or wants. Both sides are provided with an additional level of insight that is often missing with static content.

All this month, we are focusing on interactive content for sales enablement, which means ion’s Director of Customer Engagement Audrey Ross is teaming up with ion’s Director of Account Development Asa Hochhauser for the Ask Audrey series to talk everything there is interactive content for sales.

This week, we dive a little further into how interactive content is able to bridge the gap between sales and marketing communication.

Ask Audrey - #41: How Interactive Content Could be the Perfect Addition to Your Sales Team

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Your content can have a very different message and effect entirely depending on when and where your audience interacts with it. And through the use of interactive content, you can make a more substantial impact on how your audience views your brand even before speaking with your sales team.

And while there may be an interactive experience for every step throughout the buyer’s journey, ion’s Director of Customer Engagement, Audrey Ross, and ion’s Director of Account Development, Asa Hochhauser, give both of their views on where interactive content can truly assist your sales team in creating a meaningful interaction with your audience.

Ask Audrey - #42: When to Make an Impact with Interactive Content for Sales Enablement

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

A couple weeks ago, we discussed how to make a more substantial impact on how your audience views your brand even before speaking with your sales team through the use of interactive content. ion’s Director of Engagement, Audrey Ross, and Director of Account Development, Asa Hochhauser, provided insight into when during the buyer’s journey with your brand is the best time to stand out and inspire your audience.

But with all the different types of interactive content, how do you know exactly which digital experience will be the most effective?

So they’re back! Audrey and Asa chat in this week’s Ask Audrey about their views on what types of interactive content they have seen be the most effective for not only just ion’s Sales Team, but some of our client’s sales teams as well.

Ask Audrey - #43: How to Make an Impact with Interactive Content for Sales Enablement

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

Audrey and Asa, ion’s Director of Account Development, had the pleasure of talking to quite a few impressive marketers at Content Marketing World about how they are utilizing interactive content in their strategy this year. And while most marketers were thrilled to chat about all the possibilities of interactive content, there were a few that have come across some challenges.

On this week’s Ask Audrey, listen in as Audrey and Asa talk about those challenges they heard at Content Marketing World and how you can solve them if you’re experiencing the same.

Ask Audrey - #44: What We Heard at Content Marketing World: Interactive Content Challenges

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

As a content marketer, your goal is to always make sure your content is cutting through the clutter and standing out among the crowd. Along with that burden on your shoulders, you have to make sure your audience is interacting with it, and not just downloading your PDF and throwing it to the side to “read later.”

So in comes interactive content. You’ve heard about it. You’re curious about it. You’ve even journeyed through a few experiences yourself of other content marketers’ out there and thought to yourself, “I can totally make this happen for my brand.”

But then you freeze. Where do you start? How do you know what to do? Don’t worry — we’ve got your back!

On this week’s Ask Audrey, ion’s Director of Account Development, Asa Hochhauser, joins Audrey to give you the advice you need to launch that very first interactive content experience and how you can make sure it’s a success.

Ask Audrey - #45: Haven’t Launched an Interactive Experience Yet? Here’s What You Need to Know

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’re just now diving into interactive content, it can almost feel daunting. From drafting the concept of the experience, to deciding what interactive elements to use where, to testing. Sometimes, it might seem like just pressing an “easy” button to have a program do it for you would be a lifesaver.

And while automation for many things in content marketing really can be lifesavers, interactive content just simply is not one of them. The beauty of interactive content is the ability to completely reimagine the static content you have in front of you. And while much of the same content may be highlighted in the experience, it takes a resilient, intelligent marketer to really strategize how that interactive experience will boost the online visitor’s interaction with your asset.

In this week’s Ask Audrey, ion’s Director of Customer Engagement speaks to how automating these experiences can hinder your interactive content strategy and why it’s worth it to keep the creation process as close to a human marketer as possible.

Ask Audrey - #46: Aspects of Marketing can be Automated, Interactive Content Shouldn’t be One

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

For some organizations, the struggle is real. Enterprise organizations can have some huge wins with interactive content. However, here at ion, we’ve seen some that cannot seem to get more than one or two experiences out the door and gaining insights… while others see interactive content spread across every single division of their company.

This success isn’t by accident. It takes a champion, or sometimes a team of champions, to really push interactive content forward.

This week on Ask Audrey, ion’s Director of Customer Engagement explains what goes into seeing that rapid expansion of interactive content and how you can create that excitement in your own company.

Ask Audrey - #47: Who’s Your Champion? Interactive Content Adoption Across Your Organization

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

We’ve all seen them. We click through an email or a placed ad and arrive to a page that’s less than exciting. We might get some imagery, some copy, and a less-than-appealing form to fill out, trusting that whatever is on the other side of that form is actually what we want — crossing our fingers that the information we just gave away is worth the content provided to us.

However, unfortunately, more and more landing pages just haven’t been living up to the hype of the content given. And with the instant gratification given to our audience online now, many people just aren’t converting on landing pages as much as they used to. They expect excitement, interaction, and value before they give up their private information.

So how can you add value to your landing pages, not only to the user but also to you as a marketer yourself? This week, ion’s Director of Customer Engagement gives you a few ideas on how to revive your tired landing pages with the use of interactive elements.

Ask Audrey - #48: Revive Your Tired Landing Pages with Interactive Elements

This is Ask Audrey, a digital marketing podcast from ion interactive. ion's Director of Customer Engagement, Audrey Ross, is a wealth of practical hands-on knowledge when it comes to building an interactive capability in your marketing organization.

If you’ve been reading along with us for the month of November, I’m sure you’ve seen a reoccurring topic lately: interactive landing pages.

Landing pages are beginning to evolve along with the rise of interactive content, which means that your audience is no longer impressed with a static page and simple form to get them to convert.

But that doesn’t always mean that what’s behind the form has to be interactive as well. We all have our signature assets — those PDFs that you know are extremely valuable just the way they are. And while we are all for you transforming those PDFs into interactive experiences, it is perfectly fine to have static content behind your form.

So how can your landing page entice visitors to provide their information for what you know is a valuable static content piece after the gate?

On this week’s Ask Audrey, ion’s Director of Customer Engagement explains how you can leverage interactive elements on both your landing page and conversion path to encourage your online visitors to convert.

Ask Audrey - #49: How an Interactive Landing Page Can Transform Your Static Content Offering

ion interactive is a SaaS platform that empowers modern marketers to produce and test engaging, interactive content. Enterprise brands and agencies use the platform to deploy data-driven web experiences at scale, without code or development resources. The ion interactive podcast provides tips and tricks for creating the most engaging, app-like interactive content experiences on the web.

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