In this second episode of the A.I. and Machine Learning podcast, Director of Performance Media Products Caroline Reynolds steps through the development of iProspect CORE as well as details around how Eurostar has already seen successful results after implementing CORE as part of its transformative digital strategy. Head of Product for PPC Scott Abbott speaks exclusively with Google’s Rahul Parmar on the future of A.I. and Machine Learning and also lets listeners in on what Google is up to. Don’t miss the Q&A at the end.

A.I and Machine Learning Episode Two

iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy.

While iProspect’s passion is business performance, its reward is knowing it makes a difference, seeing results each and every day. In 2016 alone in the UK, iProspect tracked and harnessed more than 100 billion unique digital data signals, delivered more than 700m visits to clients’ sites/apps, and generated more than 25m unique sales. This contributed more than £1billion of spend to the UK economy.

iProspect is a stand-out leader in its field, working hand-in-hand with its clients to consistently deliver cross-channel, holistic analysis through a range of bespoke technology, data management and reporting solutions. Founded in 1996, the award-winning London-based team boasts 440+ experts in all areas of digital, including search, display, paid social, social media, affiliate marketing, content, structured data, conversion rate optimisation, analytics and consultancy. 

UK clients include many market-leading brands across multiple verticals and markets, such as Sky, Diageo, Eurostar and Kellogg’s. While iProspect creates bespoke solutions for each client, there is one thing they all share: they’re ambitious about data and how it drives  success for their business. Data powers everything iProspect does; it drives strategy, informs creative and pushes innovation across all channels, bought, owned and earned. 

Last year iProspect was named ‘Most Effective Media Agency’ and received the Chairman’s award for ‘Bringing Data to Life’ at The Drum’s Digital Trading Awards 2016.

iProspect Global has 83 offices in 52 different countries and more than 3,000 employees worldwide. It is part of the world-leading Dentsu Aegis Network which, through its nine global network brands, provides best-in-class expertise and capabilities in brand, media and digital communications services.

Visit www.iprospect.co.uk, follow @iprospectuk or e-mail at findoutmore@iprospect.com.

A.I and Machine Learning Episode Two

iProspect UK