Are you ready for a special live podcast episode from HubSpot Inbound 2018 where 27k marketers gathered in Boston Massachusetts to talk about the future of inbound marketing? &nbsp;Okay maybe that opening sentence was made to give you FOMO but you guys are in for a treat as not only is this broadcasted from the live studio at the event but I have two special guests on today’s show. What you’ll hear discussed on this episode with my two guests David Meerman Scott and Andrew Tarvin:  What’s changed with Inbound marketing over the past 10 years? What are some megatrends in 2018 around digital marketing? How are people looking at marketing and social media differently? What’s the value of creating “Fan-like” experiences for brands? What role does humor play in marketing and is it a nice to have or must have? Why is emotional intelligence important for marketers to understand? How do we unplug or decompress in this crazy always on world today?   Follow My Guests: David Meerman Scott: https://twitter.com/dmscott Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing &amp; PR" https://www.davidmeermanscott.com/ Andrew Tarvin: https://twitter.com/drewtarvin Speaker. comedian. engineer. Type A, blue square, conscientious INTJ with the sign of Aquarius. author of  #unitedstatesoflaughter. owner of @HumorThatWorks. https://andrewtarvin.com/

082: Megatrends, Newsjacking, Humor, and Emotional Intelligence: Inbound 2018 with special guests David Meerman Scott & Andrew Tarvin.

Fyre Festival was a disaster and thanks to the Netflix &amp;  Hulu documentaries that were released recently there’s been a ton of buzz around the con as well as the strategies and tactics used by the event and the agencies working on it. &nbsp; After watching both Fyre Festival documentaries on  Netflix and  Hulu I sat back on my couch with the tv off for well over an hour taking notes on my feelings and thoughts for the shit show that was the Festival, the horrible human con man Billy McFarland, how badly I felt for those that paid money to attend the event and also all those screwed out of money and never paid for the work they completed… But beyond all that I was also sick to my stomach at how HORRIBLE both documentaries portrayed and SHAMED the attendee’s of this event, millennials as a generation, value of social media, role of influencer marketing and role/impact of digital marketing agencies! The entire Fyre Festival is a case study in itself of what BAD people can do with great power and visibility but I would take it a step further and say both of these documentaries took it upon themselves to attack industries, generations, and professions based on this one massive one big bad example. I preach on every stage that we MUST focus more on the good people doing good things to drown out the bad while learning from the bad examples but understanding they are the exceptions, not the rules! After watching both documentaries and looking over my notes I decided to do my own research online reading 20+ blogs that covered the event and watching each documentary a second time to see if my opinion and thoughts changed while also doing my best to focus this time on only the business lessons learned. I will admit it was hard to focus only on the business lessons while watching as both documentaries are very slanted in their portrayal of the event with each having their own agenda which as a marketer I completely understand and can see through while also believing that many who watched these documentaries aren’t as aware of which inspired me to do my best to filter the noise and break down my insights into two different sections, the Fyre Festival event itself and the documentaries. On this episode I cover:  What was the Fyre Festival and why it has all this buzz today? Why the strategy of the festival itself was genius? How the power of collaboration was on display and why it worked How I feel both documentaries did a BAD job at keeping agenda out of the films and one of them did a much worse job than the other. What marketing lessons we can learn from this:   App Marketing Strategy Social Media Marketing Video Marketing Influencer Marketing Experience Marketing FOMO Marketing Millennial Marketing   Why the shamming and blame labeled towards millennials is nasty and does nothing but distance generations. Why the influencer marketing strategy used for this event was GENIUS and what aspects led to it having so much power? Power of Social Good How we as consumers must focus on educating eachother on doing our research to not empower the scam artists and con men not just blame and hate on others!  Now I didn’t attend the event and although I followed it closely on social media prior to the event and as the event was taking place I won’t claim to know everything rather I wanted to share my thoughts based on what I’ve read and what I watched of the documentaries. Side Note: There are so many lessons that can be learned from this but one that I hope we highlight is that GOOD PEOPLE will rally for GOOD PEOPLE always and that’s the case with the GoFundMe account happening right now raising money for the owner of the Exuma Point restaurant already raising over 180k+:https://www.gofundme.com/exuma-point-fyre-fest-debt and a second GoFundMe for the workers of Bahrain:  https://www.gofundme.com/the-exuma-foundation-for-victims-of-fyre-festival I’d love to hear your thoughts by tweeting me @iSocialFanz

091: Fyre Festival: Beyond the con, Business lessons from the event and documentaries!

My goal of this podcast wasn't to help people embrace FOMO rather CURE their Fear Of Missing Out but for many they approach the entire concept of FOMO with the wrong perspective and don't get me started on how marketers have overused FOMO rather than being strategic with it… On this episode I cover:  What we can do to change our mindset? Why it isn't just about J.O.M.O How to create an approach that allows you to listen &amp; learn without the fear. Why marketers have ruined &amp; overused the FEAR emotion and they must pivot How marketers can be more strategic and find greater value with FOMO Role of self-awareness, self-esteem &amp; openness to change has on creating a strategy to avoid fear. Why you must take control of your distractions, notifications and content to align with your own path to success. What you must do today to shift how you leverage technology, innovation and change!  Connect with me on Instagram if you want to read more about my self-awareness journey and EPIC start to 2019: http://www.instagram.com/isocialfanz &nbsp;

092: DARK SIDE of F.O.M.O. and The Mindset Required To Fix It!

On this episode of SMACtalk&nbsp;Brian Fanzo and Daniel Newman breakdown the current drama and flexing of muscles between technology giants Facebook, Apple and Google.&nbsp; &nbsp; Article Referenced in this episode:&nbsp;https://www.businessinsider.com/facebook-and-apple-argue-over-who-removed-facebook-research-app-2019-1

Facebook + Apple + Google: Flexing Muscle or More Than That

This is a very special episode for host Brian Fanzo as the number 93 is very important to him as you'll learn in this episode and he's going to use that as motivation to talk about a wide range of things:  Why 93 is important to Brian? #1 skill we all must embrace &amp; get better at to evolve in a digital world full of change and disruption What Anchor.FM getting bought by Spotify has in common&nbsp;with entrepreneur&nbsp;and life journey Why Brian wants you to go listen to his new podcast with Amy Landino at http://www.justtrythispodcast.com What is "Just Try This" and why it seems to be getting so much great feedback. What we all must get better at in life to stay strong How not letting a&nbsp;rubik's cube defeat Brian was much bigger than just getting the colors to all lineup.&nbsp; An emotional plea to invest in yourself, tell your story and remember you aren't alone!&nbsp;  For those struggling with mental health questions, I'm not an expert so if you need help please call a hotline or visit a site like&nbsp;http://www.mentalhealthamerica.net/ --Connect with Brian-- http://www.instagram.com/isocialfanz http://www.twitter.com/isocialfanz http://www.facebook.com/iSocialFanz&nbsp;

093: Just Try This! But Don't Get Emotional

Millennial Business #KeynoteSpeaker on Innovation, Social Media & Digital Change! Proud Dad & Pittsburgh sports fan & Podcast host of @FOMOFanz @SMACtalklive & JustTryThis

iSocialFanz

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