The new single "Rise" from Inglewood'-based emcee Thurz is an absorbing slice of hip-hop that sets the tone for a forthcoming series of one-off singles executive produced by the music-blog ItalMassive.com. The song's lyrics drip with confidence and self-awareness, as Thurz raps over producer Jimmy Dukes' (Jadakiss, The LOX, Maffew Ragazino) warm-yet-bumpin' production. In this soulfully melodic offering, THURZ delivers a message about maintaining your motivation even as jealous ones envy. With charisma in excess, this laid-back head-nodder just drips cool and creates a laid-back vibe that's like floating down the highway under a moon-filled sky.

Rise

Rise (prod. Jimmy Dukes)

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