Dr. Carmen Simon, Chief Science Officer at Corporate Visions, is a cognitive neuroscientist, bestselling author, and leading expert on how to use brain science to help corporations create memorable messages. She spoke with Rob on a range of topics to help B2B Marketers connect with an executive audience whose attention is being drawn elsewhere. Pointing to her scientific research, she offers advice on how to influence complex buying decisions when you can’t meet the buyers face-to-face and how to control what people remember from your presentations. She also explains how the brain works in terms of attention, memory, and decision making, and why marketers should care. It’s a fascinating conversation that will appeal not just to B2B marketers, but to anyone who has to capture the attention of an audience.  

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 21: Dr. Carmen Simon explains the brain on marketing

Adam Bennington, Consulting Director of Momentum’s UK office, and Tamsen Galloway, Vice President of Consulting for the Americas, spoke with Rob about a range of issues facing CXOs, including the pace of change in the C-suite, the need for empathy and understanding, the rise of Environmental, Social, and Governance issues alongside corporate purpose, the growing importance of co-innovation, and how to think about long-term relationships and trust as B2B marketers build their executive engagement programs. This conversation also offers a glimpse into how the combination of Momentum and ITSMA can help members and clients with ABM, strategic growth and innovation, and orchestrating executive engagement.  

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 22: Momentum colleagues on the pace of change in the C-suite

Eric Martin, Vice President, Account-Based Marketing, SAP North America, talks with Rob about ABM and Executive Engagement in a large, matrixed company like SAP. He and Rob discuss the challenges of working with the firm’s largest and most important clients, the complexities of a hybrid sales model when trying to reach the C-Suite, and the role that marketing can play in facilitating Executive to Executive (or E2E) conversations. The conversation further touches on the idea of the ABMer as the curator of personalized content for the client, and they question how important personalization really is – and what it actually means. As a long-time ABM program leader, Eric has a great perspective and an array of telling examples on what it takes to collaborate with account teams, key customers, and SAP’s own executives to build and orchestrate complex relationships for mutual strategic value. As Eric notes, every meeting matters so prioritization, planning, and preparation is critical.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 23: SAP’s Eric Martin on ABM and Executive Engagement

Janis Fratamico, a pioneer in relationship marketing who has spent more than 25 years building successful engagement programs with senior positions at a range of large, global organizations, talked with Rob at the 2021 ITSMA Marketing Vision conference. Janis posed a number of thought-provoking questions about executive engagement versus decision maker engagement, whether email still matters, and what makes an event successful. Janis challenges B2B marketers to think about the “zeitgeist” to create truly engaging content and asks them to be honest with themselves and stop rewarding mediocrity. She also offers advice on maintaining top standards for quality and how to leverage the power of stories to demonstrate the value of executive level programs. Buckle up – this is a fun conversation that’s sure to make all marketers think twice about how they approach their work. 

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 24: Janis Fratamico has questions about Executive Engagement

This episode is an excerpt from a CMO Panel that Dave Munn, President of ITSMA, facilitated at the ITSMA Marketing Vision Conference in October 2021. His guests are Carol Carpenter, CMO at VMware, Sarah Kennedy, VP of Global Growth & Demand at Google Cloud, and Antonia Wade, Global CMO, PwC. All three marketing leaders shared their insights on how marketing leaders are continually adapting in an unpredictable marketplace as well as how they’re planning for future growth. Their conversation ranged from what they’re focusing on today, how they’re keeping their seat at the table alongside other C-level executives, and what they’re doing to make sure their organizations and the business is positioned for future success.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

C-Suite Marketing Episode 25: CMOs share their most successful Executive Engagement moments of 2021

The C-Suite Marketing podcast provides insight, perspective, and new ideas on one of the toughest challenges for B2B marketing: Engaging and building trusted relationships with clients and prospects at the senior executive level.

Connecting with the C-Suite is even more important during the current pandemic; marketers need to stay close to the fast-shifting priorities of senior-level buyers and decision makers. But executive engagement programs today must forgo the largely face-to-face approaches they historically have relied upon to reach this audience.

Join ITSMA’s Rob Leavitt as he connects with B2B marketing leaders and experts to explore the essential questions on marketing to the C-suite.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster. Learn more at boardroominsiders.com.

Music: Nowhere Land by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4148-nowhere-land
License: https://filmmusic.io/standard-license

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