References:

Ghosh, P., Upadhyay, S., Srivastava, V., Dhiman, R., & Yu, L. (2024). How influencer characteristics drive Gen Z behavioural intentions of selecting fast-food restaurants: mediating roles of consumer emotions and self-construal. British Food Journal. https://doi.org/10.1108/bfj-12-2023-1154
Guo, R., Gao, H., & Yang, Z. (2024). Douyin food vloggers’ impact on visit intention: Taste awareness as a mediator. Social Behavior and Personality an International Journal, 52(12), 1–10. https://doi.org/10.2224/sbp.13792


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Graphic made on Canva with Images by Myself

Ep.1 How Social Media Impacts the Food Industry

Just dance.mp3

Jackyhoser

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