Jacob C. Elder is a guitarist, producer, marketer, and manager from Boston, Massachusetts. He graduated in 2019 from Berklee College of Music with a degree in Music Business with a focus in marketing. He is now a student at Suffolk University getting his MBA with a focus in global marketing. Jacob is a talented guitarist with expertise in various genres, including: pop, jazz, Brazilian, and funk. Lead guitarist for several bands active in the Boston music scene and earlier in the Maryland/DC music scene where his bands won competitions and were featured on ABC Good Morning Washington, and NBC 4 Washington Morning shows. Invited by the government of Trinidad and Tobago to perform for and to help motivate local students to pursue music and met with the Prime Minister. Formed and organized several bands in Boston. Coordinated and arranged practice venues and booked performance contracts involving multiple bands and multiple venues ranging from nightclubs to wedding venues. Effectively marketed performances through social media, digital marketing, and print advertising to fill the venues.