Joe Sugarman, famous for his story-telling sales success and selling over 20 million pairs of Blu-Blocker Sunglasses. 

Here I interview Joe and dig deep into his genius brain on copy-writing, what it takes to be good, the Bat-Man Credit Card and a lot, lot more. Enjoy...

1.20 - How Joe started out Writing

4.00 - The Power of the Pen

4.45 - Joe's Copywriting Style and the Blu-Blocker Story

8.30 - 80k/mth to 20 million pairs of Sunglasses

9.00 - What's important in Stories & Marketing

9.45 - The Addiction 

10.30 - 15 second Interuption (Apologies)

11.30 - Toll Free Numbers, the early days

13.45 - How Joe changed the industry forever

15.30 - What truly makes the difference in Success

16.30 - Breaking the rules to make breakthroughs

17.30 - Key concepts in Selling

19.00 - The Importance of Copywriting

20.00 - Batman and his lesson

27.00 - Never wear white clothes to a bloody fight and payback

30.00 - The $2000 Laser Beam Mouse-Trap

31.15 - ROI and what to sell

31.30 - How to be a Great Copywriter

34.15 - Sales Funnels in the Corporate world

35.15 - The Internet Age

36.15 - Test, Test, Test

38.00 - What holds everything together

39.30 - Recommended Reading
Triggers - Book
http://www.amazon.com/Triggers-Joseph-Sugarman/dp/1891686054

The Adweek Copywriting Handbook & Others
http://www.amazon.com/Joseph-Sugarman/e/B001IGJVUA/ref=dp_byline_cont_book_1

41.45 - Joe's Purpose in Life

43.30 - Your Marketing Impact & Karma

44.15 - Last thoughts...


Joe Sugarman Interview - Want to be Rich, Tell Great Stories...

Here I interview Andrea about her daily routine in hitting $100k/mth... Enjoy
http:www.JamesKlobasa.com/blog

Andrea - $100k+/mth - The Daily Grind

Here I interview Ryan Stewman about his daily routine in hitting $100k/mth... 

Enjoy
http:www.JamesKlobasa.com/blog

Ryan - $100k+/mth - The Daily Grind

Here I interview Toby about his daily routine in hitting $100k/mth... Enjoy
http:www.JamesKlobasa.com/blog

James Klobasa - PLM