James Martell, host of the Affiliate Buzz, wants you to know how important high quality backlinks are if you want to achieve high rankings in the SERPs. With Google’s ongoing changes, it’s critical to stay on top of what’s working.

In this edition of Affiliate Buzz, he and Arlene, James’s wife and co-host, talk about the new rules of anchor text since Google’s big Panda and Penguin updates as well as an exciting, limited-time offer for 5 free PAD articles for webmasters looking to build high-quality backlinks.
Working From Home - Flexibility for Unexpected Emergencies

Arlene is returning to the show as co-host after a 3-week absence, and starts off the episode by talking about what’s been keeping her so busy. The Christmas season is quickly approaching, of course, which adds a lot to every mom’s to-do list. Not so pleasant, however, is one of the other reasons Arlene has been busy: their daughter, Victoria, was recently in a car accident.

No parent want to get that phone call! Arlene tells the story, mentioning, “Thank goodness we work from home. James and I were in our vehicle and on the scene of the accident within about two minutes.” Thankfully, nobody involved was hurt. The process of dealing with insurance and finding a new car for Victoria has taken up a lot of time, so the ability to have control over their schedule is something the Martell family is thankful for this week.

The Business of Backlinks

James and Arlene have worked from home together for over a decade, and for the past couple of years a big part of their business is building backlinks for clients through their Professional Article Distribution (PAD) system. Their ongoing work in this area gives them plenty of hands-on insight to what’s working - and what’s not - with the anchor text being used to build backlinks. 

James describes the approach that they’ve been taking for the last few years with the PAD system:

- Identify unique anchor text keywords for the website.
- Insert 1-2 of these keywords into a well-written, professional article.
- Distribute articles to quality, high-ranking websites that allow guest posts.

This approach has proven to be very successful as the Martells go about building backlinks to their own and their clients’ websites. Recently, however, James has noticed that the sites that are doing the best are those where one important change is made to this system.

James talks about this change and how webmasters can implement it in their own backlinking strategies. 

Changes to the Anchor Text Rules

James and Arlene further discuss the PAD system strategies and how it has worked for them over the past few years. They talk further in detail about some of the situations that can come up with their team as they produce, edit, and distribute the articles they use.

The Martells don’t just use the PAD system to build backlinks to their own websites - they also do the same for clients as well. As a part of this service, they are currently offering a promotion - The “Taxman Special” for webmasters to receive 5 professionally written, high-quality PAD articles, free of charge.

http://jamesmartell.com/need-backlinks/index.html

They’ll handle everything from getting the article written to having it published, giving you 5 incredibly high-quality backlinks to your website at no cost to you. Listen in to find out how to take advantage of this offer. This offer is the perfect way to stay on top of the new anchor text rules discussed in this podcast.

On a final note, this season marks the 10 year anniversary of Affiliate Buzz anniversary. The first episode was recorded in a hotel room - 3 years before the term “podcast” was even coined. Tune in to the next edition of Affiliate Buzz to hear the story.

Affiliate Buzz - Traffic Building Secrets - Anchor Text (made with Spreaker)

The School of Internet Marketing - Taking Control of Your Web Presence (made with Spreaker)

James Martell, founder of The School of Internet Marketing, sees new opportunities popping up online all the time. One venture that has been around for since almost the inception of the Internet is domaining.

In this edition of Coffee Talk, James sits down with Ed Keay-Smith to discuss domaining, the business of buying domain names and selling them for profit. Much like virtual real estate, there is a lot of opportunity in this venture.

Ed Keay-Smith has been building his own portfolio of domain names since 2005. He also owns OzDomainer.com, where he shares industry info and hosts a podcast all about domain names. Listen in as he shares his expert insight and success stories from those who have done well with domaining.

Domaining for Profit – Learn From A Pro

Domaining is a little-known venture that is allowing some entrepreneurs to make a nice profit. When it comes to making money online, there are a lot of schemes and tricks that get talked about, but domaining isn’t one of them – flipping domains can legitimately net you a decent income if you know how to do it right.

Whether you’ve heard of domaining before and want to know more, or the concept is completely new to you, this podcast contains valuable insight that will help you get started. Ed offers key information that you’ll need to know to start domaining:

- The types of domains to buy
- How to speculate the market and snatch up valuable domain names before others
- Real-life examples of what’s worked – and what hasn’t – for himself and others
- Exactly where and how to go about selling your domain names

Vast Opportunities Available as a Domainer

As Ed states, “A domain name is worth what someone is prepared to pay for it.” This might sound like bad news, but the fact is no one can authoritatively say what a domain name is worth. What this means for you is that the sky’s the limit in regards to your potential earnings as a domainer.

Don’t spend a dollar until you do your research. This podcast can serve as the first step. The “domainer” community online, Ed points out, also shares a lot of information. Domaining is not a competitive industry – don’t hesitate to tap into the opportunities you’ll find regarding flipping domains for a profit.

It might sound like an opportunity that’s too good to be true – you might wonder if it’s even ethical! Ed cuts through the misconceptions as he explains the difference between domaining and cyber-squatting.

Domaining can be an incredibly lucrative pursuit if you’re willing to learn and to work hard. If you’re interested in learning more about an enterprise that will bring you more income, listen in.

Coffee Talk Interviews - Flipping Domain Names for Profit! (made with Spreaker)

James Martell, founder of The School of Internet Marketing, has been podcasting since before the word “podcast” even existed! In this edition of Affiliate Buzz, James and Arlene Martell celebrate 10 years running as the hosts of the Affiliate Buzz podcast. 

Listen in as they share the story of how it all got started as well as some of the memories that have been made over the past decade as they’ve worked online full-time with tremendous success.

A Family Tradition Inspired by Travel

As James points out, a common passion among affiliate marketers seems to be a love of travel. The Martells are definitely no exception - they have enjoyed travelling all over the world thanks to affiliate marketing, enjoying frequent “break-ations” as they attend conferences and other industry events.

As a result, Arlene has developed the habit of collecting Christmas ornaments from all of the different places they have visited. This habit has developed into a well-loved family tradition. James and Arlene talk about how much fun it is to think back on all of the places they’ve been able to see as they hang the ornaments on the tree each year.

A Desire To Teach Others About Affiliate Marketing

James and Arlene’s efforts to teach, inform, and inspire others interested in affiliate marketing didn’t start out with podcasting. They actually began by offering a weekly training in their local area each Wednesday. 

The two go on to talk about how this weekly course was very successful, so successful that it was actually too busy for them to keep up with. So they decided to write an ebook that would offer the same information to others wanting to learn more about affiliate marketing, without having to actually be present to do the teaching.

Publishing Online is Easier Than Ever Before!

Publishing the ebook was a process - much more complicated than it is today, James explains. Initially they thought they’d be spending about a month or two on the project, but it ended up taking over 6 months when all was said and done. James tells the story of how the ebook launched without a lot of action, and then suddenly exploded with multiple sales out of the blue much later.

A similar theme came to be with the process of publishing the podcast - it was initially a pretty time intensive process to just get one episode published:

- Shows were scheduled for the 1st and 15th of every month.
- They would have to arrange a conference call with the operator in order to have it recorded.
- The operator would upload the file to the FTP server for them to download. 
- Dennis would add the intro and outro and perhaps edit as necessary.

The group would have to create a low speed and high speed streaming file as well as well as one available for download - this was before high-speed internet and mp3s were the norm!

Now, it’s all so much easier, thanks to vast advances in software and the Internet in general. As James puts it, “All we have to do is show up.” since partnering with Webmaster Radio. 

Listen in as James and Arlene share the story of getting the first couple of episodes recorded and published. The first episodes are actually still online! The second show was recorded from Maui on James and Arlene’s first vacation as affiliates after 15 years without one. For a walk down memory lane, listen to them on James Martell’s blog:

Affiliate Buzz #1 - Be Inspired in the Affiliate Industry by Learning to Diversify Your Sites and Build Quality Link Partners
http://jamesmartell.com/affiliate-buzz/be-inspired-diversify-your-sites-build-link-partners/

Affiliate Buzz #2 - Aloha from Maui - How to Understand Keywords to Free Your Time and Grow Your Income
http://jamesmartell.com/affiliate-buzz/how-to-understand-keywords-to-save-time-grow-your-income/

Affiliate Buzz - Celebrating 10 Years of Affiliate Buzz (made with Spreaker)

James Martell has over a decade of experience as a full time, successful affiliate marketer. In this edition of Affiliate Buzz, he and his wife and co-host Arlene introduce The School of Internet Marketing - a resource for those new to promoting their businesses online. Students in The School of Internet get tremendously valuable access to James’s insight as well as that of several other successful internet marketers.

James and Arlene also discuss Affiliate Summit West 2013 in this episode, which is coming up within the next week in Las Vegas, NV. James and Arlene will be spending a bit of extra time in Vegas as well to enjoy one of their “break-ation” trips that they like to plan around the conferences and events they attend.

James and Arlene have a guest listening on as they record this episode - their granddaughter Brooke, who decided to skip out on daycare that day. Working from home allows many opportunities for spending time with loved ones that would be missed in a typical 9-to-5 job.

When Content Goes Viral

James and Arlene begin by talking briefly about a video that has recently gone viral online, reaching over 1 billion views. Gangam Style has become wildly popular, and has earned the owner upwards of an estimated 15 million dollars in advertising revenue. It’s a perfect of example of finding success online when luck meets opportunity.

That said, going viral is not a necessary aspect of succeeding online. James and Arlene go on to introduce the School of Internet Marketing, which they created to help people promote their businesses on the internet.

Learn the Ins and Outs of Internet Marketing

The School of Internet Marketing curriculum covers a wide range of topics related to internet marketing, including:

- Natural search/SEO
- Outsourcing
- Facebook
- Twitter
- YouTube
- Mobile marketing

James and Arlene aren't the only ones teaching in the School - in fact, they've partnered with an entire faculty of experts to provide the most insight to each topic. 

The two briefly introduce the instructors at the School if Internet Marketing, highlighting their expertise.

- Don Campbell is a WordPress expert and helps business owners grow their traffic.
- Stephanie Lichtenstein is an enthusiastic social media expert who helps affiliates get going with social networking.
- Sarah Bundy is an affiliate manager with years of experience.
- Dan Maynard teaches about achieving high traffic and search engine rankings with YouTube.

The pricing for the School is simple: participants get access to all 12 courses as well as a new course each month for $47 per month. These hands-on, interactive courses teach you all you need to know to succeed online as well at a tremendous value. The doors will open in the next week before James and Arlene leave for Affiliate Summit.

Connecting at Affiliate Summit

Arlene has enjoyed organizing get-togethers with Affiliate Buzz listeners and other affiliates whenever they attend events. They intend to do the same this year in Las Vegas, as well as later in the year at Affiliate Summit East which will be taking place in Philadelphia.

James encourages Buzz listeners to attend industry events when they can; the expenses can usually be written off and the networking and education opportunities available are incredibly valuable. 

Listen in to hear about what the School of Internet Marketing has to offer, as well as how to connect with James and Arlene at Affiliate Summit if you’ll be attending.

Affiliate Buzz - The School of Internet Marketing (made with Spreaker)

James Martell is an Internet pioneer who discovered the lucrative world of affiliate marketing in 1999. He is a self-taught Internet entrepreneur and a leading expert in affiliate marketing, natural search engine optimization and outsourcing. Residing in a seaside community south of Vancouver, B.C. Canada with Arlene, his wife of 29 years, and his four children, Adam, Justin, Shelby and Victoria, James has created a life that allows for more free time to spend with his family.