J. Cole - The Fall Off (2021) Hosted By: instagram.com/biguziglo
In February 2020, J. Cole announced a multi-year footwear and apparel partnership with Puma as an ambassador for the brand. According to the global director of Puma, Cole is involved in product creation, marketing campaigns and cultural guidance.[204] With the announcement, Puma and Cole released a short film for the reimagined "Sky Dreamer" shoes, which debuted during the 2020 NBA All-Star Game.[205]

On July 31, 2020, PUMA and J. Cole released their debut collaboration shoe, the PUMA RS-Dreamer. Cole commented on the signature shoe saying: "Over the years, basketball shoes have progressed greatly in their level of technology and comfort but have strayed too far away from designs stylish enough for cultural relevancy. The Dreamer hopes to change that reality. The highest level of on-court performance meets the highest level of aesthetic design for daily wear. Once again, you can hoop in the same shoes you wore outside."[206] The launch of the shoe coincided with the restart of the 2019–20 NBA season
In a January 2016 interview with director Ryan Coogler, Cole revealed that he was married.[208] His wife, Melissa Heholt, who met Cole while they were students at St. John’s University; is the Executive Director of the Dreamville Foundation.[209][210][211][212] Also in a May 2018 interview with radio host Angie Martinez, Cole stated that he and his wife have a son together.[213] In 2019, he publicly spoke about his son.[214] On July 20, 2020, Cole revealed he has two children.[215]

In August of 2020, it was also reported by Master P that Cole was training to tryout for the NBA

J. Cole - The Fall Off (Full Album) 2021

J. Cole - The Fall Off (Full Album)

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In August 2013, Cole and Diddy were reportedly involved in an altercation at a 2013 MTV Video Music Awards after party in New York City.[162] Reports said the incident started when Diddy tried to confront rapper Kendrick Lamar over the "King of New York" claim in his "Control" verse.[162] Diddy allegedly attempted to pour a drink on Lamar, and Cole intervened. The two started arguing and Cole and Diddy allegedly got into an altercation, which then led to problems between their respective crews. After a brief scuffle, both crews separated.[162] Ibrahim Hamad, a close friend of Cole's and president of Dreamville Records took to Twitter to address the rumors saying: "The Internet is a crazy place you niggaz reporting shit with no facts, Cole ain't get thrown out no party and he damn sure aint get beat up", he continued saying, "Ain't gon go into details about last night but get the facts right first before you rush to report some shit for some extra blog clicks".[162] A few months after the incident, Cole and Diddy allegedly squashed the beef when both were seen in a video promoting Revolt, joking about the incident.[163]

Upon the release of Eyez documentary in 2016, the songs "Everybody Dies" and "False Prophets" caused controversy within the hip hop community, as many assumed that "Everybody Dies" contained shots aimed at fellow rappers Lil Uzi Vert and Lil Yachty. During an interview with Los Angeles' radio station Power 106, Lil Yachty responded, saying: "I don't listen to J. Cole [but] I definitely listened to it [and] people said he was talking about me. He said 'Lil.' I'm not little. My name has 'Lil' in it but there's a lot of 'Lil' rappers. [It's] either me or Uzi. Honestly, I don't give a fuck."[164] Lil Uzi Vert acknowledged the track, he responded via Twitter on December 2, 2016 by simply tweeting, "Heard some beautiful shit today @JColeNC"[165] People also argued that the first verse on "False Prophets" consisted of direct shots at rapper Kanye West, due to Cole's referencing to West's altering public perception by the media and fans; as well as Kanye's recent hospitalization. Many also presumed that the second verse was directed at rapper Wale, with Cole saying that despite Wale's fourth album receiving fairly well critical and commercial success, Wale remains misunderstood and slighted by some of his peers.[166] On December 3, Wale released a track, called "Groundhog Day" as a response to "False Prophets",[167] and the pair were spotted together in Raleigh, North Carolina at a North Carolina State University basketball game later that day.[168] Cole spoke on "False Prophets" in an interview with The New York Times, he said

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