The 4:2 Formula

The 42 Formula Chapter 1 Why Do People Move

The 42 Formula Chapter 2 Understanding Dissatisfaction

Chapter 2: Understanding Dissatisfaction

Getting Started

Chapter 4: The Power of Why

Chapter 3: Types and Degrees of Dissatisfaction

Chapter 7: Motivation Factor #1 - Current Dissatisfaction

Chapter 5: The Why Behind the Why

Chapter 1: Why Do People Move?

Section 3: The 4:2 Sales Formula

Chapter 9: Inhibitor Factor #1 - Cost

Chapter 8: Motivation Factor #2 - Future Promise

Chapter 10: Inhibitor Factor #2 - Fear

Chapter 6: Boldness in Questioning

Section 2: The Formula for Change

Chapter 11: The Buying Formula

Chapter 16: Discovery Category #2 - Motivation Questions

Application Week 9: Filling in the Information Gaps

Chapter 13: Why vs What

Application Week 8: The Summary Solution Question

Chapter 18: Discovery Category #4 - Future Promis

Chapter 14: The 4:2 Formula

Chapter 21: Summary Question #2 - The Summary Solution Question

Application Week 5: Current Dissatisfaction

Application Week 6: Future Promise

Application Week 3: Motivation

Application Week 4: Tell Me More About That

Your customer needs a hero. Will you answer the call?

The Buyer's Mind with Jeff Shore is a B2C sales training podcast dedicated to helping you increase your sales numbers by understanding your customers in a deeper way. Whether you’re buying a magazine, a mobile phone, a new car or a new home, we all go through surprisingly similar thought patterns during a purchase cycle. Jeff’s podcast is about the psychology behind those thought patterns—the obvious and subtle considerations that lead someone to buy (or often not buy) a product. What sets Jeff apart from other sales trainers in his field is a continued focus on the experience of the the buyer, not the seller. 

In addition to his weekly podcast, Jeff Shore is a highly sought-after sales expert, speaker, author and entrepreneur. He is the CEO and founder of Shore Consulting which offers a variety of B2C sales training events throughout the United States. His sales training programs teach sales professionals to abandon scripted sales presentations, obnoxious closing lines and other antiquated “used car salesman” techniques in order to make meaningful, emotion-centered connections with their customers. These sales strategies have proven incredibly successful: last year alone, Jeff’s residential real estate sales training clients sold over $25 billion in residential real estate.

Are you are a sales manager or executive looking for ways to increase profits and grow your company by updating outdated sales techniques and increasing the leadership and decision making skills of your staff? Are you a front line sales professional simply looking to master the art of persuasion? The Buyer’s Mind was designed for you. Learn more. Earn more. Enjoy your life more!

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