Learning/bussiness

This audio track is from my latest video "The Most Important Word Ever" Watch the original here: http://youtu.be/PIJElPStJpg?list=UUctXZhXmG-kf3tlIXgVZUlw

The Most Important Word - Audio Podcast

#QOTD: New York is about to get CRUSHED by a blizzard, so I want to hear about your favorite memory from a snow day.

Social Media is the plumbing to the word of mouth in our society. If you make a great product and you can get people to taste it, both literally and metaphorically, then there's a tremendous opportunity for your name to spread on its own. There are tons of brands that don't spend on marketing and win simply by making a great product that people can't help but talk about. 

In this day and age, you may not have the budget to put towards marketing your product or service, but that shouldn't stop you. If you're putting out a strong product and service then your name may very well spread through the eyes and ears of those that are able to experience your offerings firsthand. 

Social Media has put us in a very interesting space. If you can leverage the social "influence" of one individual who's had a great experience with what your business offers, you can be well on your way to surpassing the attention that any paid budget would get you. BUT, you need to make sure you actually have a good product. For instance, if you're a small time restaurant that happens to have great food, all you need is that one person on Instagram or Twitter to talk you up because they love what you have to offer. 

The brands and the products that will break out in the next decade with zero dollars may end up being anomalies in the grand scheme of things, but that's all predicated on them having tremendous products. You can have all the money in the world but if your product sucks, you'll end up losing the long game. HOWEVER, you may very well be piss poor and not in the position to spend money on marketing, but if your product is good enough to entice people to talk about it, then in this day and age, you can most certainly win.

#AskGaryVee Episode 63: Winter Storm Juno & Viral Marketing on No Budget

People ask me all the time, "How do I get covered in the New York Times, or how do I get that meeting with that CEO?" My response? 1 is greater than 0. 

What I mean by this is that people underestimate the steps it takes to get to the biggest places in the world. It just doesn't happen over night. You've got to put in the work and you've got to continuously provide value to whomever you're trying to reach, be it an audience of a million, or an audience of 1. 

If you want to get the prominent news coverage or that high-profile meeting with today's luminaries, you need to do a lot of the little things to build up your cadence to actually get those opportunities. Because people have seen me on shows like Ellen, or Conan, The Today Show, or CNN, they often ask how they could get those opportunities for themselves, and the hard truth of it all is that you've got to earn it. You've got to put in the time to get asked to get that coverage. Before I was ever covered by any of these big names, I was doing interviews and appearances on shows that only received 1, or 19 or 137 views. But why? Why would I do that? Because those few views, that extra one view, is so much greater than none at all.

So, are you willing to take ten minutes to get 150 views? Because I am. It's not always about the width or the size of the platform. It's about the value you're providing to the people who took the time out of their lives to listen to you. Whether that's a group of ten or one hundred, or one million - It's all the same. And the value you set out to provide each time should remain as such. 

So my advice is to put in the work and do all of the little things that you don't want to do. Nothing is going to come easy so stop looking for that one golden moment. Work on expanding your reach and building your network through the value you can provide, regardless of the "reach" or the audience that may be present. Intent trumps all. And if you stick with that notion, there may just be that one person in that crowd of 5, 10, 15 people who can drastically change the course of your journey. 


One is Greater than Zero

#QOTD: What question would you really like to ask me based on Steve's last question that you've never asked me? Meaning: can you come up with an interesting question for me?

#LINKS
Submit a question: https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html

All of my strategy is completely intuition. Why? Because if you look at my twenty year career, most of it has been guessing, and, I'd like to think, projecting where the market is going to go. There was no data on what e-commerce would do in 1996. There was no data on email marketing when you were one of the first hundred people using it. There was no data on what Instagram was going to bring us in value when AJ sold Brisk Iced Tea an Instagram campaign thirteen days after Instagram launched. And...there was no data around Vine celebrities when I launched my Vine talent agency 110 days after Vine launched. 

So from a strategy standpoint, I get the accolades and have the luxury of doing a show that people actually watch completely on intuition because that's what I have that other people don't have. It's no different than being great at basketball or being attractive or all the other good things that can happen in life. It was just there. 

But, I do think data still plays a role. I make these predictions, but then to actually run the business you need to know what's going on. My practicality comes into play. VaynerMedia grew very quickly, and you don't do that if you can't make payroll, right? You obviously need that practicality to run a business. 

I used to think I was a super 50/50 guy on this. My personality and communication style gets people's attention and put me in one place, but I take enormous pride in being able to shut up some times too. The first ten years of my career I kept my mouth shut. I built something and then I started talking.

So it's both. I built the data early in my career. I got into business and entrepreneurship early. But now I'm making calls on intuition. I need both. 

#AskGaryVee Episode 69: Monetizing Media Sites, Sad Super Bowl Ads & Solid Data

#QOTD: What's YOUR spirit animal?

#TIMESTAMPS
0:49 - If you’re not from an English speaking country, should you produce content in English to reach a higher number of people, or should you produce content in the native language of your country?
1:42 - Trader Joe’s has a cult like following with no social media presences. What are your thoughts?
2:34 - My little sister has Insta and Snapchat but has no interest in FB. What do you think the future holds for FB?
4:03 - Morale in public education is at an all time low right now. How do we create a Thank You Economy Culture despite government mandates, curriculum that isn't effective today, no funding and, most of all, high stress and pressure on teachers? 
5:17 - Sprint is taking over the Radio Shack stores, but what is the relevance of Sprint? Is Sprint the new Radio Shack?
6:12 - Would love to hear more on HOW to hustle faster!
6:39 - Last year you nailed it when you recommended we use Medium. What are your recommendations for 2015?
7:19 - How would you market an industry that has negative connotations surrounding it, or one that people only use in emergencies? Like the towing industry for example.
8:23 - Girl Scouts cookies are onsale now. If you were a Girl Scout, how would you maximize your sales?
9:33 - How do you decide what to trust when it comes to news media bias vs fact reporting? 
11:04 - How can a small, local non-medical in-home senior care agency incorporate the Thank You Economy into our business with our clients and their families?
12:13 - How do you see the world in 2018ish once the Apple Watch has probably become a vital part in everybody's lives?
13:31 - I use my GoPro for my Instagram on pics. Any tips on differentiating my content from other GoPro accounts?
13:49 - But seriously, though - why are you scared of cows?
14:06 - Some companies' timelines are nothing but apologies (i.e. Comcast). Should they take a break from Twitter to fix their product?
14:24 - Blackberry use to be socially hip. Could a new social media approach make a difference or is it too late?
14:36 - My family has always believed so much in me. Back in the days, were you more afraid of letting yourself down or your family?
15:32 - You get very personal when building your brand with the public. How personal is too personal? Where do you draw the line?
16:26 - I am wondering what you think of Direct Message on Instagram. Is it an untapped resource?
17:35 - How can I engage with an audience who has private interests, i.e., the hair loss replacement industry? They don’t tweet about it and they don’t post on Facebook about it!
20:12 - How would you respond if your wife decided to open up a business as direct competition to VaynerMedia or Wine Library? 
20:55 - Why do you put so much emphasis into/on sports/the Jets?
21:49 - I spend 10-15 hours on image posts I make for my company on social media. They are hand drawn as well as computer drawn. I am getting way more 'likes' on my hand drawn lettering posts compared to these non-hand drawn ones. Lettering takes a long time to do, and I don't think I can create that many for daily social media content. What should I do? 
23:29 - What's your spirit animal?

#LINKS
http://cordproject.co/


#AskGaryVee Episode 71: 24 Business Questions Answered in Under 24 Minutes

#QOTD: How many siblings do you have? What are their names?

#REQUEST OF THE DAY: If you are listening to the Podcast, please leave a review on iTunes! :)

#TIMESTAMPS
2:22 - How do you know how much time to give to clouds vs. dirt? Is it based off of your personality? Strengths?
4:33 - If my right hook is "Watch my web series!", what are some good jabs to set that up?
6:55 - When you have a new business idea, how long does it take to implement? Do you run with it? Strategize for a while? Consult with others?
9:10 - Why do you think men should aspire to date a rich bitch? :)
10:27 - What do you think of Yo's new updates? Can businesses use them to communicate to customers?

#LINKS
Meerkat - http://meerkatapp.co/garyvee/7c8b6399...
Nicole Lapin's Rich Bitch - http://www.amazon.com/Rich-Bitch-12-S...
Clouds & Dirt - https://www.youtube.com/watch?v=S4bAV...
Submit a question! - https://www.garyvaynerchuk.com/what-y...

There have been businesses that I sit on for such a long time, it's insane. Some times years even pass before they get executed on. I let them marinate, I let them refine. 

And then there's the other side of things: me and Jerome Jarre have dinner, and literally the next day there's a talent agency for Vine stars, Grape Story. 

It really depends on the business and both options have merit. AJ and I thought for ten or eleven months before starting VaynerMedia. Little known fact: before starting VM, we were probably on third base in starting a fantasy sports site. True story. But in the end, VM won out. We marinated and VaynerMedia happened in lieu of everything else. 

Really it comes down to the idea, and it comes down to the timing. I've got ideas that are running through my head right now but I know the timing is bad because I have so much other stuff going on. In fact, timing might be the more important factor. Are you ready? Do you have the time? The biggest failures in my business career have been when I bit off more than I could chew. Think about that. Remember it. Choose your battles.


#AskGaryVee Episode 76: Implementing Business Ideas, Meerkat App, & Yo! for Business

Jouw klanten hebben de digitale veranderingen massaal omarmt. Ze zijn er heel blij mee en profiteren er met volle teugen van. Internet is hun grote vriend geworden.Wanneer wordt internet jouw grote vriend, wanneer ga jij er met volle teugen van genieten?

Businessevent

Op 9 en 16 april houden we in respectievelijk Kampen en Meppel businessevents en interactieve workshops over reclame 3.0, over op tijd veranderen, over slimme en ontzorgende webtechniek, over E-commerce. Events met bijzondere, inspirerende sprekers zoals zeezeiler, filosoof en Nyenrodebusiness docent Henk de Velde, maar met het inspirerende verhaal van een gewone lokale ondernemer als Robert de Boer die vertelt hoe hij met behulp van nieuwe reclame en slimme webtechnieken zijn bedrijf, koffievoordeel.nl tot grote hoogte deed stijgen.
Lees meer of reserveer direct tickets.


Links/ social media:

Website:http://www.bouwmeestercommunicatie.nl/
Website: http://www.calago.nl/
Website: http://www.henkdevelde.com/
Website: http://www.koffievoordeel.nl/

Social media:
Facebook Bouwmeester: https://www.facebook.com/bouwmeesterc...
Twitter: Bouwmeester: https://twitter.com/BouwmeesterCom
linkedin: Bouwmeester: http://ow.ly/Jo21P 


Linkedin Calago http://ow.ly/JqJ58

Klanten moeten je goed vinden en... echt goed vinden popcast Bouwmeester Communicatie

#QOTD: I need your fantasy baseball sleeper. If you have no idea what I'm talking about, give me your technology app sleeper. Don't use Meerkat.

#TIMESTAMPS
2:16 - What do most people want to get out of social media?
4:46 - How do you maintain a pleasant mood with family after a long day of hustle?
7:07 - A lot of people on Instagram ask me for a "like for like." How would you respond to that situation?
9:38 - How do you motivate teams of remote workers without a payment incentive?
11:08 - How can I take my website to the next level? Make it go viral? Increase sales?

#LINKS
SUBMIT A QUESTION https://www.garyvaynerchuk.com/what-youll-need-to-get-garyvee-945936926.html
PODCAST: https://itunes.apple.com/us/podcast/the-askgaryvee-show/id928159684?mt=2

I have always had the ability to come home after a long day and leave it all behind for my family. My dad did not have that ability, and maybe that's why it affected me. I am so grateful and so thankful to my family members, especially my wife, who allow me the freedom to hustle the way I do. I feel like it's totally inappropriate to disrespect that love, to then carry over my headaches home.

There have been a good amount of people who have said to me how much they admire that I never take my headaches out on them. At the end of the day, there are really two people: people that need somebody else to dump their headaches on, and people that collect the headaches of others. I admire my mom tremendously for that. She collects everybody's headaches. I'm very thankful that I took that DNA from her. 

I'm thrilled to hear your headaches, but I have no interest in giving you mine. And so that foundation, that DNA trait, allows me to walk right into home and forget the problems. Lost a client. Can't ship to a state anymore on Wine Library.com. Didn't get that deal. Somebody's sick. All these things that are life and intense, the second I walk in that door I need to repay that amazing family that has given me the opportunity to do my thing by shutting that all off and turning on a different gear. 

The truth is, it's just easy for me. I have different parts of myself, different gears, and I can switch between them. I gear it up.


Learning/bussiness

Jeroen Bouwmeester 1