Joeboy continues his ascent with his debut album, "Somewhere Between Beauty & Magic", a celebration of love in its myriad forms.  “Working on this project was life changing — I met a version of myself I never knew before,” JOEBOY says of the project, recorded over the last year with a team of producers including such notables as Dëra, BeatsbyKO, Killertunes and E Kelly. “The plan was to come up with a title that best describes love, without actually using the word love, hence Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic.” 

While JOEBOY might be a romantic, he’s also a realist. The songs on Somewhere Between Beauty & Magic capture the vulnerability of being in love, and the disappointments that arise from it. “Oshe” is a celebration of marriage while “Sugar Mama” details a more temporary sort of relationship. “Consent” is a timely confirmation of mutual love and attraction which addresses a common theme in today’s discourse.

“Love is a special thing, and it requires both parties’ consent to truly experience it to the fullest,” JOEBOY says. “Anything outside of that isn’t love anymore. Forcing it isn’t acceptable, and that needs to be known loud and clear. This song is celebrating the beauty of mutual consent, and disapproving the lack of it.”

Somewhere Between Beauty & Magic

Show Me

Runaway

Oshe

Number One

Joeboy continues his ascent with his debut album, "Somewhere Between Beauty & Magic", a celebration of love in its myriad forms. “Working on this project was life changing — I met a version of myself I never knew before,” JOEBOY says of the project, recorded over the last year with a team of producers including such notables as Dëra, BeatsbyKO, Killertunes and E Kelly. “The plan was to come up with a title that best describes love, without actually using the word love, hence Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic.”

Focus

Count Me Out

Better Thing

Consent

Police

Sugar Mama

Door

JOEBOY has gone from recording cover songs in his college dorm to becoming one of African music’s brightest new stars, topping streaming charts and touring the continent with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old crooner has carved his own lane within the increasingly crowded field of Nigerian pop stars. Joeboy has gone No. 1 on Apple Music in Nigeria and Uganda with “Baby” and “Beginning” — his first two solo singles — as well as top 10 spots in Kenya, Ghana and Zimbabwe. His swift ascent and hitmaking talent has taken him beyond the continent, landing him coverage and plaudits from Rolling Stone, CNN, Complex, Pitchfork and Billboard among others.
After ending his breakthrough 2019 campaign on a high note with his debut EP, Love & Light, which introduced the follow-up hits “Don’t Call Me Back”and “All For You,” JOEBOY is preparing to release his first album, Between Beauty and Magic, later this year. “Call,” the project’s lead single, introduces a darker, more urgent edge to JOEBOY’s sound while the video — a dystopian, sci-fi love story directed by TG Omori — further positions JOEBOY as a star to watch.

Meanwhile, “Nobody,” a collaboration with mentor Mr Eazi and Nigeria’s DJ Neptune, has become 2020’s biggest afropop anthem, topping Apple Music’s streaming charts in a half dozen African countries while reaching #7 on Billboard’s World Digital Songs Sales Chart. The song has even inspired a global dance craze, the #NobodyChallenge, with over 10 million homemade videos inspired by the song on the social streaming app Triller alone.