One of Bauer Media Audio UK’s flagship stations has just launched a brand-new sound. Designed for a ‘digital-first’ approach, the new audio branding ensures KISS stands out across all touchpoints, from radio to social media and beyond.

Bauer Media Audio UK’s Group Operations Director, Chris Ward, explains the need for a fresh approach: "KISS is the home of the biggest dance and R&B, and we needed a sound that matches that energy—something bold, fresh, and instantly recognisable across everything we do. Whether it’s on air, online, or on socials, this new sonic identity makes sure KISS cuts through.

PURE has nailed it. This isn’t just a set of jingles—it’s a sonic identity that gives KISS a sound we can own, wherever and however people hear us. And the best part? It’s built to evolve. With regular updates, we can keep it fresh and make sure the sound of KISS always sounds always reflects the music we play."

Matthieu Schotvanger, Branding Consultant at PURE, highlights the big picture: “We believe that such a 360-degree approach helps the medium of radio remain relevant for years to come, especially when using smart activation to engage and monetize audiences. There’s great opportunity for radio when we think beyond radio, and find our audience wherever they are – with the right message, at the right time. Audio branding supports that omnipresent strategy.”

The new PURE Jingles package is now live on KISS and will soon roll out across all its sub-brands, including KISSTORY. With a dynamic, cutting-edge sound, KISS is set to make waves not just on air, but wherever its audience listens, watches, and interacts.

Kiss - United Kingdom | Demo

NRK mP3 IDs for 2025

Brand new imaging from NRK mP3. 
Written and produced by Chris Nesse
Vocal: Maria Sunniva Aasen Sandvik
Vocal: Sander Helmers
VO FX: Dubb Audio https://dubbaudio.com/

NRK mP3 ID 2025

OBI'S IMAGING HIGHLIGHTS 2025 (1)

Hits Radio 90s - The Launch

Wisebuddah has unveiled a big new sound for FFN in Germany, with a brand-new 20-cut jingle package now live on air. Designed to bring an AC package into the modern age, the new sound is packed with warmth, energy, and innovation, pushing creative and sonic boundaries while staying true to FFN’s identity

The new sound is powered by Wisebuddah FX 4, ensuring the package punches through the playlist while maintaining a contemporary, high-energy feel.

Wisebuddah - FFN 2025

JOE - Drivetime intros (2025)

IMAGING HIGHLIGHTS 90s

Couple bits I made recently for KISS, KISSTORY and KISS Xtra

Kiss - Feb-Apr 2025

NRK mP3, the hit music brand of Norway’s public broadcaster, has refreshed its on-air sound with a new Flow ID package from PURE Jingles, specifically designed for the popular afternoon drivetime show mp3klubben. The update aims to enhance the musical transitions and elevate the listening experience.

“We wanted to improve how we move between songs,” says PD Christer Johan Pettersen-Dahl. “We were looking for more seamless segues - musically and emotionally. With the new Flow IDs, the energy carries over naturally from one track to the next, which supports our mission to keep things upbeat and engaging.”

PURE Jingles branding consultant Thomas Giger adds: “Contemporary Hit Radio is all about sounding current and moving forward. Audio branding, if crafted with care and implemented smartly, can enhance that sense of momentum. It creates a more immersive experience and increases the time spent listening.”

The collaboration marks a new chapter in the ongoing relationship between NRK and PURE Jingles. Pettersen-Dahl shares his enthusiasm about the final result: “We love the Flow IDs! They make us not just sound better but also serve our audience better. Audio branding is an essential programming tool. Thanks, PURE team!”

NRK mP3 - Norway | Demo

IMAGING | 538 90'S TOP 1000 JINGLES

Omdat onze koning vandaag jarig is, hierbij mijn nieuwe track "Vodka Business"

Gaan=Gaan!

> Artwork door de held @thomasreitzema


Joep Wiertz - Vodka Business

Freelance imaging composer / producer.
More work on www.joepwiertz.nl !

Joep Wiertz - Vodka Business

Joep Wiertz

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