🔥 What Makes a Personal Brand Go Viral?

Going viral isn’t just about being flashy — it’s about being different, real, and valuable in some way. Here's the formula:

1. Be Unapologetically You (But Polished)

People connect with authenticity.

Show your unique personality — your slang, your style, your weirdness, your values.

But also make it clear, consistent, and clean. Think: vibe + message + look.

Example:
If you’re the chill, funny dude with deep thoughts, own that lane. Let that show up in how you talk, dress, post, and create.

2. Have a Look or Style That Pops

People scroll fast. You gotten stand out visually.

Pick 1–2 colors, a vibe, or even a signature outfit, hairstyle, or emoji you always use.

Could you make your profile look like it's yours? Don't just blend in.

Pro tip: Tools like Caneva, Capco, or even AI art can help you create fast and polished work.

James c. Sumrall