In this episode we tell the story of how our journey in the creation of our first cookbook, JOÏ baking and photographing Northern European pastry started. You can learn more about our creative journey at www.joithecookbook.com

The Inception - JOÏ The Cookbook

Joanna, the pastry chef and designer of the cookbook, explains how we decided to create an immersive experience for the reader of our cookbook through the use of features such as QR Codes. These will take the reader to how to videos, pronunciations, icon shortcuts for changes in the recipe, links to where to purchase baking & photography tools, etc. For access to the QR links visit our website www.joithecookbook.com

JOI: The Cookbook