Are there specific rules to follow when using text in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes video series, go to https://jonloomer.com/faf.

20 Factors: 1. Copy

Are there specific rules to follow when using imagery in an ad to get the best results? We explore. To get access to the free Facebook Advertising Fixes video series, go to https://jonloomer.com/faf.

20 Factors: 2. Creative

Do certain ad formats work better than others? Are some formats better for some actions? We look at how to approach these questions. To get access to the free Facebook Advertising Fixes video series, go to https://jonloomer.com/faf.

20 Factors: 3. Ad Format

Should you trust Facebook's auto-bidding options, or should you take action into your own hands? To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

20 Factors: 4. Bidding

Is there a frequency that's too high? Too low? Over how much time, or does it matter? To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

20 Factors: 5. Frequency

Just a quick welcome to make you feel... welcomed. Go to jonloomer.com to learn more about me and how I might be able to help you!

Welcome to the Social Media Pubcast!

Facebook ad optimization helps surface your ads to the people most likely to perform your desired action. But, how should you optimize? To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

20 Factors: 6. Optimization

Facebook can show your ads in a number of placements on Facebook, Instagram, Messenger, Audience Network, and more. What you choose may impact your results. To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

20 Factors: 7. Placements

Targeting may impact your results more than any other factor. The perfect ad won't be effective if it reaches the wrong people. To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

20 Factors: 8. Targeting

You may struggle to find success and it may have nothing to do with your ads. It could be the landing page. To get access to the free Facebook Advertising Fixes video series,&nbsp; go to .

Jon Loomer